# Smart-Fashion Startup Programs Topshop Top Pitch Offers Mentorship & Development to Entrepreneurs By Meghan Young | Published 2016-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-top-pitch References: [refinery29](http://www.refinery29.com/2016/04/109360/topshop-top-pitch-startup-program-wearable-technology) & [toppitch.co](http://www.toppitch.co/) Topshop Top Pitch shows the entrepreneurial direction many big brands are currently embracing -- or at the very least wanting to embrace. Although not necessarily entrepreneurial itself, this program is meant to foster such progression in a way that will benefit the company in the long run. Through Topshop Top Pitch, people will be able to find [mentors and development programs](https://www.trendhunter.com/trends/gap-workshop) to help expand their ideas. Focusing on [wearable tech and smart fashion](https://www.trendhunter.com/trends/make-the-dot), the Topshop Top Pitch program will revolve around a [four-week bootcamp in central London](https://www.trendhunter.com/trends/topologie), England. Sheena Sauvaire, the retailer's global marketing and communications director, says, ""The merge of style and function has yet to have been seen in a true consumer-ready sense, and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Wearable Technology:** Topshop Top Pitch program is focusing on wearable tech and smart fashion with a goal to discover consumer-ready product. - **Entrepreneurship:** Topshop Top Pitch program is fostering entrepreneurial progression for the long-term benefit of the company. - **Mentorship Programs:** Topshop Top Pitch program offers mentorship and development programs for entrepreneurs to expand their ideas. ### Where This Applies - **Fashion:** Topshop Top Pitch program aims to discover highly desirable products in fashion for fashion-savvy customers. - **Technology:** Topshop Top Pitch program focuses on wearable tech, offering disruptive innovation opportunities within the technology industry. - **Startup Incubators:** Topshop Top Pitch program offers a four-week bootcamp, providing a potential disruptive innovation opportunity within the startup incubator industry. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Beauty Entrepreneurs Growth Studios](https://www.trendhunter.com/trends/breakout-beauty.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Women-Centric Accelerator Programs](https://www.trendhunter.com/trends/the-good-stuff.md) - [Early-Stage Brand Programs](https://www.trendhunter.com/trends/the-founders-program.md) - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [Empowering Startup Programs](https://www.trendhunter.com/trends/siemens-for-startups.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Web3 Start-Up Accelerators](https://www.trendhunter.com/trends/loreal-1.md)