# Hobo Chic Campaigns Topshop Spring 2010 Denim Ads Are a Fashionable Mess By Venessa Fisher | Published 2010-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-spring-2010-denim References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/12/topshop-spring-2010-denim-campaign-anastasia-kuznetsova-by-ben-toms/) & [topshop](http://www.topshop.com) As the face of the Topshop Spring 2010 Denim Collection, model Anatasia Kuznetsova seems to work un-put-together looks in perfect form. Styled by Katie Shillingford, the brunette poses in loose sweaters, [acid-washed jeans](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) and tiny-laced bras. The hobo chic looks are definitely hot for spring, and what better way to show off the lax looks than to work a [fresh makeup-less face](https://www.trendhunter.com/trends/il-pranzo-campaign) and undone hair? Captured by Ben Toms, Topshop seems to be right on point with spring’s denim craze. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Hobo Chic Fashion:** Opportunity for fashion brands to create campaigns featuring relaxed, un-put-together looks. - **Makeup-less Beauty:** Potential for beauty brands to promote natural, fresh-faced looks. - **Denim Craze:** Chance for denim industry to capitalize on the popularity of acid-washed jeans and loose sweaters. ### Sectors Adopting This - **Fashion:** Fashion retailers can embrace the hobo chic trend and incorporate it into their collections. - **Beauty:** Beauty companies can cater to the growing demand for natural, minimal makeup looks. - **Denim:** Denim manufacturers and retailers can leverage the rising popularity of acid-washed jeans and relaxed denim styles. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)