# Critical Magic Mirrors The Topshop SHOWstudio 'Mirror Mirror' Installation Tells it Like it Is By Tiana Reid | Published 2010-05-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-showstudio-mirror-mirror References: [showstudio](http://www.showstudio.com/project/mirrormirror/) & [topshop](http://www.topshop.com/) The [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) SHOWstudio 'Mirror Mirror' installation at London's Topshop Oxford Circus location is an [interactive mirror](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror) set up to celebrate the launch of Topshop's new [makeup line](https://www.trendhunter.com/trends/glass-001-artistry-mask). Reminiscent of the Queen in 'Snow White, if you stand in front of this magic mirror for a minute or so, comments about your look will pop up on the mirror. The critics include fashion insiders like Lady Gaga's stylist Nicola Formichetti, Edward Enninful of i-D and US Vogue and and fashion blogger Bryanboy. Mirror, mirror on the wall, who's the most stylish of them all? ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Mirrors:** Interactive mirrors integrated with AI and AR technology for personalized customer experiences. - **Real-time Feedback:** Real-time feedback systems that offer customers personalized styling tips and recommendations. - **Fashion Insider Endorsements:** Celebrity endorsements by fashion insiders and bloggers to promote products and engage with customers. ### Where This Applies - **Retail:** Retailers can use interactive mirrors to create engaging in-store experiences that attract customers. - **Fashion:** Fashion brands can use real-time feedback to offer personalized styling tips and increase customer loyalty. - **Beauty:** Beauty brands can collaborate with fashion insiders for promotions to reach wider audiences. ## Related on Trend Hunter - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Reflective Material Exhibits](https://www.trendhunter.com/trends/mirroring-dialogue.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md)