# Rotating Mannequin Displays The Topshop Oxford Square Store Features a Vibrant Wheel Display By Tia Clarke | Published 2013-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-oxford-square References: [seeneon](http://www.seeneon.com/2013/04/topshop-colour-wheel-completed/) The Topshop Oxford Square flag location is currently the home of a bold new window display that might make you dizzy. The Topshop Color Wheel is a gravity defying display that encompasses a large wheel of mannequins dressed in color-blocked Topshop outfits. One of the neatest things about this amazing visual display is that the wheel actually rotates around slowly. The bicycle wheel-like design is said to look like a giant flower petal from far away. The wheel can be operated with a simple handle by Topshop staff to give customers in-store and passersby a real treat. The Color Wheel was designed by London design agency NEON as part of the 'RIBA’s Regents Street Window Project 2013.' ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Rotating Mannequin Displays:** This trend involves the use of rotating mannequins in window displays, creating a visually captivating experience for customers. - **Gravity Defying Displays:** The use of gravity-defying displays, such as the Topshop Color Wheel, adds an element of excitement and innovation to retail spaces. - **Interactive Window Experiences:** By incorporating interactive features like a rotating handle, businesses can engage customers and create memorable experiences right from the storefront. ### Who This Affects Most - **Retail:** Incorporating rotating mannequin displays can create a unique shopping experience and attract attention, giving retailers a competitive edge. - **Visual Merchandising:** The use of gravity-defying displays in visual merchandising can revolutionize the way products are showcased and marketed, enhancing brand messaging and driving sales. - **Store Design:** Innovative window displays, like the Topshop Color Wheel, can inspire new design concepts that incorporate movement and interaction to create engaging retail spaces. ## Related on Trend Hunter - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Inclusive Retail Mannequins](https://www.trendhunter.com/trends/seated-mannequin.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)