# Edgy Holiday Campaigns The Topshop Holiday Collection is Modeled by Cara Delevingne By Meghan Young | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-holiday References: [fashiongonerogue](http://www.fashiongonerogue.com/cara-delevingne-stars-topshop-holiday-2014-campaign/) & [topshop](http://www.topshop.com/) The [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup) Holiday 2014 collection is undeniably festive, but also very edgy. Considering that the brand does tailor itself to a more youthful demographic, it is only natural that it would adopt a tough chic persona that is just as sexy. Full of dark colors, slick silhouettes and rich accents, the Topshop Holiday 2014 collection brings a dark element to the winter holidays that will have everyone wondering who that mysterious woman is. In this case, the mysterious woman starring in the [Topshop Holiday 2014 ad campaign](https://www.trendhunter.com/trends/winter-2025-campaign) is none other than British model Cara Delevingne. Still the industry's It Girl, even though Kendall is making waves, she is captured in a ritzy setting that does the outfits justice. Her look is perfected with smokey eyes and shiny hair. Image Credit: Topshop ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Winter Fashion:** Opportunity for fashion brands to create edgy and mysterious holiday collections that appeal to a younger audience. - **Celebrity Endorsements:** Opportunity for brands to collaborate with popular celebrities for holiday campaigns, increasing brand visibility and appeal. - **Youthful Chic:** Opportunity for brands to tap into the youthful market by offering tough and sexy holiday collections with a touch of elegance. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the trend of dark, edgy holiday collections to differentiate themselves and attract younger consumers. - **Advertising:** Brands can explore collaborations with celebrities like Cara Delevingne for their holiday campaigns, creating buzz and engaging their target audience. - **Beauty:** Beauty brands can capitalize on the popular smokey eyes and shiny hair trend seen in the Topshop holiday campaign to offer products that help achieve the look. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md)