# Boho Wasteland Lookbooks The Topshop Festival Collection Campaign Stars Actress Kate Bosworth By Meghan Young | Published 2013-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-festival-collection-campaign References: [fashiongonerogue](http://fashiongonerogue.com/kate-bosworth-teams-up-with-topshop-for-festival-collection/) & [topshop](http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&catalogId=33057&geoip=home) The [Topshop](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) Festival Collection campaign may showcase a slew of fashion that is perfect for the [music festival season](https://www.trendhunter.com/trends/the-october-collection), but it captures the looks in a barren wasteland. Instead of being surrounded by tents, people and stages, actress Kate Bosworth is a lone wolf stylishly surviving in a harsh world. Having [collaborated with the brand](https://www.trendhunter.com/trends/target-collection) in Christmas 2012, it is only natural that the blonde beauty would be there choice for the Topshop Festival Collection campaign. Featuring 16 pieces, the line celebrates summer and music with a range of designs inspired by the actress’ personal style. Bosworth herself states, "Our intent was to create fresh, wearable, and effortless festival pieces. I am proud of our work together and I adore these pieces, they fit perfectly with the mood of the ‘Topshop Festival’ collection." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 91% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion in Barren Landscapes:** Disruptive innovation opportunity: Create fashion campaigns and lookbooks that feature models in unexpected environments to capture attention and create a unique brand image. - **Celebrity-inspired Fashion Collections:** Disruptive innovation opportunity: Collaborate with celebrities to design fashion collections that reflect their personal style, creating a strong connection with fans and driving sales. - **Music Festival-inspired Fashion:** Disruptive innovation opportunity: Design clothing lines specifically for music festival-goers, featuring trendy and wearable pieces that cater to this niche market. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Use unconventional settings and concepts in fashion campaigns to differentiate from competitors and create memorable brand experiences. - **Entertainment:** Disruptive innovation opportunity: Collaborate with celebrities to create exclusive fashion collections, tapping into their fan base and generating buzz and excitement. - **Event Management:** Disruptive innovation opportunity: Partner with music festivals to design and produce fashion collections that cater to attendees, providing a unique shopping experience and driving festival merchandise sales. ## Related on Trend Hunter - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)