# Iconic Denim Pop-Ups Levi's English Pop-Up Store Offers a Customized Denim Experience By Mishal Omar | Published 2016-07-29 | Updated 2016-08-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-denim-pop-up References: [retaildesignblog.net](http://retaildesignblog.net/2016/07/29/levis-pop-up-tailor-shop-workshop-at-selfridges-by-lucky-fox-london-uk/) & [luckyfox.uk](http://luckyfox.uk.com/) Levi's has created a Tailor Shop pop-up in collaboration with [Selfridges](https://www.trendhunter.com/trends/cognac-bar) and based in Selfridges. The pop-up store was designed and installed by '[Lucky Fox](https://www.trendhunter.com/trends/save-mart-and-shipt)' and offers visitors a customized experience. Customers can visit the wood-clad jean store and speak to in-house tailors to have them customize their Levi's items. Some of the potential designs were created in collaboration with the English model [Poppy Delevingne](https://www.trendhunter.com/trends/luxury-popup). The pop-up store provides a way for the company to interact with its customers on a more personal level. This pop-up is an excellent way for Levi's to engage with their consumer base and consider new ideas that will take their more classic designs and turn them into something that will consistently appeal to young generations. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Customized Denim Experience:** Levi's pop-up store offers a personalized and unique denim shopping experience, disrupting traditional retail. - **In-house Tailors:** The collaboration with in-house tailors allows Levi's to provide bespoke denim customization services, revolutionizing the way customers engage with the brand. - **Engaging with Customers:** Levi's pop-up store creates opportunities for meaningful customer interactions, fostering brand loyalty and driving innovation. ### Where This Applies - **Retail:** The pop-up store trend is transforming the retail industry by offering immersive and personalized shopping experiences. - **Fashion:** The collaboration with Poppy Delevingne and the focus on customized designs demonstrate how the fashion industry is embracing individuality and personalization. - **Marketing and Advertising:** Levi's pop-up store serves as an innovative marketing tactic, showcasing the brand's commitment to customer engagement and creating buzz around the brand. ## Related on Trend Hunter - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Festival Fashion Denim Pop-Ups](https://www.trendhunter.com/trends/levis-popup.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Customer Co-Creation Pop-Ups](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up.md)