# Eco Denim Collaborations Topshop and Bionic Yarn Launches Sustainable Jeans By Joanne Lam | Published 2010-12-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/topshop-and-bionic-yarn References: [cocoperez](http://cocoperez.com/2010-12-28-topshop-collaborates-with-bionic-yarn-on-sustainable-denim-made-from-plastic-bottle-fibers) & [fashion.elle](http://fashion.elle.com/fashion/2010/12/27/topshop-launches-a-sustainable-collaboration/) Taking part in saving the environment, Topshop and [Bionic Yarn](https://www.trendhunter.com/trends/stormshadow-parka) recently collaborated to create a three-piece [sustainable denim collection](https://www.trendhunter.com/trends/springsummer-2025-denim-collection). These high quality pieces are guaranteed to withstand even tough falls during the winter, ensuring that you can keep your jeans for a very long time. Featuring bell-bottom jeans and cute denim jackets, this Topshop and Bionic Yarn collaboration is definitely worth a look. See for yourselves in the featured gallery! **Implications** - It is imperative that businesses adapt their products and concepts to complement the increasing green lifestyles led by many consumers today. Businesses that transform everyday, commonly used products to embody [eco-friendly characteristics](https://www.trendhunter.com/trends/regeneration-nation) will benefit in large ways. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion Partnerships:** Businesses in the fashion industry can benefit by collaborating and partnering with eco-friendly companies to create sustainable clothing collections that appeal to consumers interested in green lifestyles. - **Eco-friendly Materials:** Developing and using eco-friendly materials like Bionic Yarn in fashion production has the potential to save the environment and capture the attention of environmentally conscious consumers. - **Durable Clothing:** Creating high-quality, durable clothing that can withstand tough conditions is an opportunity for clothing manufacturers to provide consumers with products that last longer and are less damaging to the environment. ### Who This Affects Most - **Fashion:** The fashion industry has the potential to significantly reduce its environmental impact by exploring eco-friendly materials and partnerships to create sustainable clothing collections. - **Textiles:** Developing and utilizing sustainable textile materials like Bionic Yarn presents an opportunity for the textile industry to reduce its carbon footprint and establish itself as a leader in sustainability. - **Retail:** Retailers can appeal to consumers interested in green lifestyles by partnering with companies and developing sustainable clothing collections that communicate the company's commitment to the environment. ## Related on Trend Hunter - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Eco-Conscious Product Lines](https://www.trendhunter.com/trends/birla-cellulose.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md)