# Moss-Colored Yoga Mats B Yoga Launches a New Striking Colorway for Its Top-Selling Yoga Mat By Kalin Ned | Published 2022-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/topselling-yoga-mat References: [byoganow](https://byoganow.com/collections/b-mats/products/the-b-mat-everyday-4mm?variant=39588529176679)  One of the best top-selling yoga mats on the market is offered in a new striking colorway. B Yoga—a brand that specializes in high-end yoga essentials —just debuted its B MAT Everyday 4 mm design in [Moss](https://www.trendhunter.com/trends/b-halfmoon1) color. The product is designed for "every yogi in mind." The materials remain extremely durable and eco-conscious. Features of this new addition include superior grip for comfortable and secure practices, durable construction for product longevity, as well as anti-microbial properties which generally elevate the experience. B Yoga's top-selling yoga mats are made in Spain from 100% rubber. The new Moss color will surely appeal to individuals who are fans of [playful aesthetics](https://www.trendhunter.com/trends/dark-olivine-colorway). The shade also boasts mood-uplifting properties. Image Credit: B Yoga ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Yoga:** Opportunities for businesses to develop sustainable and ethical yoga products that cater to environmentally conscious consumers. - **Colorful Yoga Accessories:** Opportunities for businesses to create playful and vibrant yoga accessories that appeal to consumers seeking a unique practice experience. - **Anti-microbial Fitness Gear:** Opportunities for businesses to invent anti-microbial fitness gear that elevates hygiene-consciousness amidst the pandemic. ### Sectors Adopting This - **Yoga:** Developing innovative and sustainable yoga products and accessories to enhance the yoga experience. - **Fitness:** Creating hygienic and anti-microbial fitness gear to appeal to hygiene-conscious consumers. - **Fashion and Apparel:** Designing fashionable and colorful yoga accessories to cater to consumers who prioritize aesthetics in their practice. ## Related on Trend Hunter - [Eco-Friendly Yoga Mats](https://www.trendhunter.com/trends/the-b-mat.md) - [Galaxy-Themed Vegan Yoga Mats](https://www.trendhunter.com/trends/vegan-yoga-mat.md) - [Heat-Reactive Yoga Mats](https://www.trendhunter.com/trends/aurora-colorchanging-yoga-mat.md) - [Celebratory Yoga Mat Initiatives](https://www.trendhunter.com/trends/b-mat.md) - [Absorbent Colorful Yoga Towels](https://www.trendhunter.com/trends/colorful-yoga-towel.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Wellness-Focused Meditative Gift Sets](https://www.trendhunter.com/trends/b-halfmoon1.md) - [Moss-Colored Dog Accessories](https://www.trendhunter.com/trends/dog-accessories1.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md)