# Convenient Tuna Commercials Clover Leaf's 'Toppers' is Targeted at Young Urban Professionals By Christopher Magsambol | Published 2015-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toppers References: [marketingmag](http://www.marketingmag.ca/consumer/new-clover-leaf-line-targets-consumers-on-the-go-159794) & [youtube](https://www.youtube.com/watch?v=7pKDKwwPpIU&feature=youtu.be) The newest ad from [Clover Leaf](https://www.trendhunter.com/trends/whitebox-cocktails-canned) features its new product 'Toppers,' an easy-access tuna container that eliminates the arduous process of opening old-fashioned tuna cans. The ad depicts young professionals, many of whom stay late at work who need a quick healthy snack to satiate their hunger. Toppers come in a [microwavable container](https://www.trendhunter.com/trends/bonduelle-lunch-bowls) that only needs 45 seconds to be heated through. Essentially, Toppers transform a popular snack that often took too long to prepare into a portable and convenient option. Clover Leaf typically targets a far broader demographic, and [canned seafood](https://www.trendhunter.com/trends/siesta-co) has long been treated as a household pantry item. Marketing for Toppers however is quite different, and targets a very specific consumer -- health-conscious urbanites. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Tuna Packaging:** Opportunity for innovative packaging designs that offer convenience and easy access to food products. - **Microwavable Snacks:** Growing demand for quick and convenient meals that can be heated in the microwave in a short amount of time. - **Targeting Urban Professionals:** The opportunity to create products and marketing campaigns specifically tailored to the needs and preferences of busy urban professionals. ### Where This Applies - **Packaging Industry:** Innovative packaging materials and designs can disrupt the traditional canning industry by providing more convenient and user-friendly options. - **Convenience Food Industry:** The demand for easy-to-prepare snacks and meals that cater to the busy lifestyles of urban professionals presents opportunities for new product development and market growth. - **Marketing and Advertising Industry:** Creating targeted marketing campaigns that appeal to health-conscious urbanites can be a disruptive opportunity to capture the attention and loyalty of this specific consumer group. ## Related on Trend Hunter - [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md) - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md) - [Portable Tuna Pots](https://www.trendhunter.com/trends/tuna-pot.md) - [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md) - [Convenient Seafood Protein Pouches](https://www.trendhunter.com/trends/starkist-product-range.md) - [Child-Friendly Tuna Products](https://www.trendhunter.com/trends/tonnino-yellowfin-tuna.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Naturally Smoked Tuna Products](https://www.trendhunter.com/trends/smoked-tunas.md) - [Luxe Tuna Belly Tins](https://www.trendhunter.com/trends/fishwife-tuna-belly.md)