# Savory Pretzel-Packed Ice Creams Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade By Michael Hemsworth | Published 2018-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/topped-pretzel-palooza References: [foodbev](https://www.foodbev.com/news/ben-jerrys-expands-its-topped-range-with-new-pretzel-flavour/) The snack food market is beginning to respond to the growing number of consumers who are looking for artisan products, which is seeing new options like the [Ben & Jerry’s](https://www.trendhunter.com/trends/ben-jerrys-peaces) Topped Pretzel Palooza ice cream come about. Developed as a savory dessert option that plays with different flavors and textures in true brand form, the ice cream features a vanilla flavor that has been mixed with [swirls of chocolate hazelnut](https://www.trendhunter.com/trends/wells-ice-cream) along with chunks of chocolate pretzels. The ice cream is made using [Fairtrade](https://www.trendhunter.com/trends/oat-based-1) ingredients and comes packaged in the iconic pint container to make it a quick dessert to grab at the grocer. The Ben & Jerry’s Topped Pretzel Palooza ice cream is set to launch in the UK in the coming months. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 52% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Snack Foods:** Rising consumer demand for artisanal snack foods is driving the creation of unique flavor combinations like Ben & Jerry’s Topped Pretzel Palooza ice cream. - **Savory Desserts:** The rise of savory desserts is creating opportunities for experimentation with flavor and texture, as seen in Ben & Jerry’s Topped Pretzel Palooza ice cream. - **Fairtrade Ingredients:** The use of Fairtrade ingredients in snack foods is becoming increasingly important to socially conscious consumers, as exemplified by Ben & Jerry’s Topped Pretzel Palooza ice cream. ### Sectors Adopting This - **Ice Cream Manufacturing:** In the ice cream manufacturing industry, there is a growing market for unique flavor combinations that cater to the trend of artisanal and socially conscious snack foods. - **Packaged Foods:** Packaged food companies can capitalize on the rise of savory desserts by experimenting with new flavor combinations like chocolate hazelnut and pretzel in Ben & Jerry’s Topped Pretzel Palooza ice cream. - **Fair Trade Foods:** The use of Fairtrade ingredients in snack foods is a trend in the fair trade foods industry, like in the case of Ben & Jerry’s Topped Pretzel Palooza ice cream. ## Related on Trend Hunter - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Classic Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-topped1.md) - [Brownie-Infused Ice Cream Treats](https://www.trendhunter.com/trends/peace-pop.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Sundae-Inspired Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-sundae-range.md)