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# Prickly Ex-Partner Valentine's Gifts
Topo Chico Hard Seltzer Lets You Send a Cactus to Your Ex

By Grace Mahas | Published 2022-02-09 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/topo-chico-hard-seltzer-1
References: [prickly.topochicohardseltzerusa](https://prickly.topochicohardseltzerusa.com/)

![Prickly Ex-Partner Valentine's Gifts](https://cdn.trendhunterstatic.com/thumbs/471/topo-chico-hard-seltzer-1.jpeg)

Consumers looking to send their ex-partner a prickly gift may be drawn to a new promotion from [Topo Chico Hard Seltzer](https://www.trendhunter.com/trends/scorpion-valentines-gifts). Just in time for Valentine's Day, the alcohol brand will let fans [send their exes a cactus](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box) for the romantic holiday.

Those interested can visit Topo Chico Hard Seltzer online website and fill out the appropriate information. The brand will then hand-deliver the prickly gift to the intended receiver. Those who send a cactus will get discounted Topo Chico Hard Seltzer for participating in the fun -- 50% off a 12-pack of Topo Chico Hard Seltzer after the rebate in participating states

The new promotion will run until 11:59 pm PST on February 14, 2022.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 95% | Activity: 99% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday)

## Key Themes

### Key Themes Behind This Trend

- **Online Prank Gifting:** There is an opportunity to create an online platform that offers different kinds of hilarious pranks for customers to send their loved ones.
- **Limited-time Promotions:** Brands can offer unique promotional deals for a limited time period to create a sense of urgency and increase sales.
- **Creative Marketing Strategies:** Companies can take inspiration from this campaign to create similar marketing strategies that are innovative and attention-grabbing.

### Where This Applies

- **Alcohol Industry:** There is an opportunity for alcohol brands to create unique promotional campaigns for different occasions to increase consumer participation and sales.
- **E-commerce Industry:** There is an opportunity to create an e-commerce platform specifically tailored to offer hilarious and unique gifts for customers to send to their loved ones.
- **Delivery Industry:** Delivery companies can partner with brands to offer unique delivery services that are creative and attention-grabbing.

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