# Detective Agency Fashion The Topman Trench Coat Project Ain't No Mystery By Alex Scott | Published 2010-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topman-trench-coat-project References: [hypebeast](http://hypebeast.com/2010/03/topman-trench-coat-project/) & [topman](http://topman.com) The Topman Trench Coat Project is the perfect line of clothing if you're in the mood for solving some mysteries. Offering a highly stylized redux of the [classic trench](https://www.trendhunter.com/trends/leather-trenchcoat), the company brings together several [renowned designers](https://www.trendhunter.com/trends/apc-and-barbour) to work on this collaboration. The Topman Trench Coat Project features a suave look that would fit in at a [smokey Soho bar](https://www.trendhunter.com/trends/a-days-march) or hanging out in a back alley (if that is your thing). Though many designers were brought on board, Topman designed some of the coats itself, creating a collection that will inspire you to start your own detective agency. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Design:** The Topman Trench Coat Project showcases the trend of collaborative fashion design, offering disruptive innovation opportunities for designers to come together and create unique collections. - **Nostalgic Revivals:** The collection's stylized redux of the classic trench highlights the trend of nostalgic revivals in fashion, presenting opportunities for brands to reimagine timeless designs with a modern twist. - **Fashion for Subcultures:** The Topman Trench Coat Project caters to subcultures by offering a suave and mysterious aesthetic, indicating the trend of fashion brands targeting specific subcultures and creating niche clothing lines. ### Industries Being Reshaped - **Fashion Design:** The Topman Trench Coat Project exemplifies disruptive innovation opportunities in the fashion design industry by bringing together multiple designers for a unique collaboration. - **Retail:** The collection's popularity demonstrates potential disruptive innovation opportunities for retail businesses interested in offering nostalgic and collaborative fashion pieces. - **Entertainment:** The detective agency-inspired theme of the Topman Trench Coat Project suggests disruptive innovation opportunities for entertainment industries looking to incorporate fashion collaborations into their branding strategies. ## Related on Trend Hunter - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxe Leather Trenchcoats](https://www.trendhunter.com/trends/leather-trenchcoat.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Classic Tailored Wool Coats](https://www.trendhunter.com/trends/gant-wool-blend-tailored-coat.md)