# Rugged Unfinished Retail Spaces The Topman Store in London Features Exposed Brick & Temporary Art By Katherinev123 | Published 2011-10-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/topman-store References: [retaildesignblog.net](http://retaildesignblog.net/2011/10/27/topman-general-store-london/) & [hypebeast](http://hypebeast.com/2011/10/topman-general-store-opening/) The newest Topman store is located in London's Shoreditch district, and with its all-brick walls and simplistic, rugged atmosphere, it brings new meaning to the term "brick and mortar." With all of this brick and its vintage feel, the Topman store's design actually fits quite well with the menswear clothing company's overall image of style with a completely laid-back attitude. Dubbed as the "General Store," the new Topman store features customized in-house displays, says the Retail Blog. The new space also includes art installations that will only be displayed for a limited time. In addition to core pieces from Topman, as well as pieces from [Topman Design](https://www.trendhunter.com/trends/winter-wonderland-popup) and Topman LTD., the Topman store will house seasonal collaborations with other brands and special pieces such as notebooks from [Rite in the Rain](https://www.trendhunter.com/trends/biolyte-1) and T-shirts and jewelry from [Surface](https://www.trendhunter.com/trends/surface-athletic) to Air. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Rugged Retail Spaces:** Creating a rugged, unfinished atmosphere could attract customers looking for a unique shopping experience. - **Temporary Art Installations:** Incorporating temporary art installations within stores provides a unique and constantly changing atmosphere. - **Seasonal Collaborations with Other Brands:** Partnering with other brands for seasonal collaborations can attract a wider range of customers. ### Industries Being Reshaped - **Fashion Retail:** Fashion retail stores can benefit from creating a rugged and unique shopping experience. - **Art Installations:** Companies specializing in temporary art installations could partner with retail stores to create unique, constantly changing atmospheres. - **Branding and Collaborations:** Collaborating with other brands for seasonal partnerships can expand a company's reach and customer base. ## Related on Trend Hunter - [Accessory Brand London Expansions](https://www.trendhunter.com/trends/topologie.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md)