# '50s Rebel Menswear The Topman Pleasure Beach Collection Takes Us Back to a Simpler Time By Alex Scott | Published 2010-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topman-pleasure-beach-collection References: [swipelife](http://swipelife.com/2010/03/18/topman-pleasure-beach-collection-lookbook/) & [modeman.feber.se](http://modeman.feber.se/art/175125/topman/) If I had the choice of one decade to go and visit, I'm pretty sure I would choose the 1950's. No Great Depression, no hippies, the peak era of Corvette design--what more could you want? Oh, and the clothes were pretty cool too. The Topman Pleasure Beach Collection is very reminiscent of that golden age, with an assortment of [tight fit shirts](https://www.trendhunter.com/trends/vintage-styles) that would look right at home on any [greaser](https://www.trendhunter.com/trends/greaser-garage-jacket). The retro feel of the Topman Pleasure Beach Collection is enhanced furhter by the sun-washed photography and hair styling, but it's the clothes that really create the [vintage vibe](https://www.trendhunter.com/trends/horse-power-collection). Wearing any of these clothes, I'd feel tempted to hang out in back alleys and play dice--you know, normal '50s stuff. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** The trend of retro fashion can be applied to any industry that involves clothing and accessories for a potential disruptive innovation opportunity. - **Nostalgia Marketing:** Nostalgia Marketing is a trend that can be embraced by various industries to build strong connections with their customers through the use of vintage aesthetics and messaging. - **Vintage-styled Photography:** The trend of using vintage-styled photography is a way to create a distinct, nostalgic atmosphere and can be utilized in multiple industries. ### Where This Applies - **Fashion Industry:** The fashion industry can utilize the trend of retro fashion and introduce vintage clothing options as a potential disruptive innovation opportunity. - **Advertising and Marketing Industry:** Nostalgia Marketing can be used by the advertising and marketing industry as a way to tap into the consumers' nostalgia and create a unique brand identity. - **Photography Industry:** The photography industry can offer the trend of vintage-styled or retro photography services to clients who want to achieve a nostalgic aesthetic in their branding. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)