# Gritty Menswear Editorials The Latest Topman Campaign Was Lensed by Gosha Rubchinskiy By Riley von Niessen | Published 2016-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topman-campaign References: [highsnobiety](http://www.highsnobiety.com/2016/10/20/topman-christmas-campaign-gosha-rubchinskiy/) & [youtube](https://www.youtube.com/watch?v=pOwc-Hk5BDc) Gosha Rubchinskiy, a multi-talented menswear designer from Russia, joined to help with the branding efforts of a new Topman campaign, following one that he had done previously for its summer line this year. In order to promote its Christman collection, Gosha Rubchinskiy directed a [vintage-looking commercial](https://www.trendhunter.com/trends/studio-nicholson-fw25) that runs just under a minute long. Throughout, male models who sport the Topman collection are shown in an industrial setting, while the camera constantly swaps between different subjects for a fast-paced visual that engages its viewer as it shows off the apparel. Included are a number [grungy looks](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), suits, stylish jackets, lace button-ups and much more, making the collection that's presented in the Topman campaign an expansive range that's versatile, affordable and refreshingly original. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Fashion Campaigns:** Creating nostalgic and visually engaging campaigns that showcase apparel collections in an industrial setting. - **Multi-talented Designers Collaborations:** Partnering with designers from different backgrounds to bring fresh perspectives and unique aesthetics to fashion campaigns. - **Expansive and Versatile Menswear Collections:** Curating diverse and affordable collections that offer a wide range of options for men's fashion preferences and styles. ### Who This Affects Most - **Fashion Retail:** Exploring innovative ways to present and promote fashion collections through visually striking and immersive campaigns. - **Fashion Design:** Collaborating with multi-talented designers to infuse creativity and new perspectives into fashion campaigns and collections. - **Apparel Manufacturing:** Meeting the demand for versatile and expansive menswear collections by producing affordable and refreshingly original designs. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)