# Boxing Models for Global Warming Baby Creative Makes Saving the Environment Hot By Cowbag | Published 2009-06-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/topless-models-for-global-warming-baby-creative-sells-sex-for-the-environme References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/06/05/topless-models-for-global-warming/) & [babycreative](http://www.babycreative.com) There have been lots of [global warming advertising campaigns](https://www.trendhunter.com/trends/thrift-it-back)--and millions have been spent on these campaigns. This approach, however, is totally new on me. Baby Creative, a London-based advertising agency, came up with the innovative creative to firstly tackle the “I don't do green” mentality using a model as a boxer and then a really cool Mr. Simple idea. Click through the images above to see what I mean. **Implications** - These advertisements demonstrate that consumers are still very receptive of campaigns which utilize [attractive models](https://www.trendhunter.com/trends/tom-daley-and-malibu), even if the cause and the [model are seemingly unrelated](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement). As this is a popular tactic among many companies, corporations looking to differentiate themselves from their competitors may satirize the marketing ploy. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Attractive Model Advertising:** Using attractive models in advertising campaigns, even for seemingly unrelated causes, proves to be effective in capturing consumer attention and engagement. - **Satirical Marketing:** Corporations can differentiate themselves from competitors by satirizing the popular tactic of using attractive models in advertising. - **Creative Environmental Messaging:** Innovative and unexpected approaches to raising awareness about global warming, such as using models as boxers, can effectively reach and engage audiences. ### Who This Affects Most - **Advertising:** The advertising industry can explore the use of attractive models and satirical marketing techniques to captivate consumers and create differentiation for their clients. - **Fashion:** The fashion industry can incorporate creative environmental messaging into their campaigns, aligning with sustainability initiatives while adding a unique element to their branding. - **Environmental Organizations:** Environmental organizations can adopt more inventive and attention-grabbing approaches, like using boxing models, to communicate their message and inspire action for climate change. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Greenhouse Gas-Reducing Video Tools](https://www.trendhunter.com/trends/creative-optimizer.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md)