# Elemental Medicine Packaging Esteve's Topionic Packaging References the Periodic Table of Elements By Jana Pijak | Published 2015-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/topionic References: [behance.net](https://www.behance.net/gallery/27179549/Topionic) & [esteve.es](http://www.esteve.es/EsteveFront/EST.do) While most traditional medicines boast a less than exciting brand identity, the Esteve Topionic uses bright colors and block typography to create a strong visual statement. The medicine manufacturer's new identity was conceived by [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain)-based creative studio ELISAVA who looked to the periodic table of elements for its inspiration. Boasting elemental and color-coded details, the Esteve Topionic's packaging is both clinical and visually striking, transforming [common medicine bottles](https://www.trendhunter.com/trends/all-day-allergy-relief) into playful containers. Topionic is a povidone-iodine healing solution often used to remedy cuts and abrasions on the skin and is presented here in a convenient [spray bottle form](https://www.trendhunter.com/trends/log-pharma). In addition to ELISAVA's clever spray mechanisms, the studio also uses different colors to categories different Topionic varieties. These varieties pertain to varying ailments and range in potency levels. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Elemental Packaging Design:** Opportunity for pharmaceutical companies to utilize unique, visually appealing packaging inspired by the periodic table of elements. - **Color-coded Product Differentiation:** Incorporating various colors to differentiate between products and strengths could increase customer engagement and ease of use in the pharmaceutical industry. - **Playful Healthcare Packaging:** Utilizing playful design elements in healthcare packaging could differentiate a product in a traditionally boring market, appealing to younger consumers. ### Sectors Adopting This - **Pharmaceuticals:** Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation. - **Healthcare:** Applying playful design elements to healthcare packaging could create a more engaging experience for patients and potentially increase medication adherence. - **Design:** Design studios and packaging companies have an opportunity to innovate in the healthcare and pharmaceutical industries by incorporating creative and unique packaging designs. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Minimalist Supplement Branding](https://www.trendhunter.com/trends/trace-products.md)