# Topical Skin Supplements THE PILL Shares the Benefits of Skincare Layering in a Bottle By Laura McQuarrie | Published 2023-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/topical-skin-supplement References: [newbeauty](https://www.newbeauty.com/the-nue-co-the-pill-serum-review/) & [thenueco](https://www.thenueco.com/products/the-pill) THE PILL by [The Nue Co.](https://www.trendhunter.com/trends/good-spirits-by-the-nue-co) is a topic skin supplement that's touted as "skincare layering, bottled." This product speaks to consumers who are interested in skinimalism and want just the right amount of actives without causing stress or disruption to their skin. This lightweight serum product is packed with benefits, as it helps with everything from [hydrating and plumping](https://www.trendhunter.com/trends/neofiller-lift-fill) to smoothing, brightening, reducing inflammation and boosting elasticity. Some of the potent ingredients in this [topical skin supplement](https://www.trendhunter.com/trends/pure-skin-clarifying-supplement) include brightening AHAs, hyaluronic acid, awakening caffeine, tiger grass and licorice root extract. All skin types, all ages and all genders have the potential to see results from this multi-benefit serum, which is best used after cleansing. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 69% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare Layering:** 'THE PILL' offers skincare layering in a bottle, presenting an opportunity for disruptive innovation in the skincare industry. - **Skinimalism:** 'THE PILL' caters to the growing trend of skinimalism, creating a potential disruptive innovation opportunity for minimalistic skincare products. - **Topical Skin Supplements:** 'THE PILL' represents the rise of topical skin supplements, opening up a disruptive innovation opportunity for the nutraceutical industry. ### Who This Affects Most - **Skincare:** 'THE PILL' aligns with the skincare industry, offering a potential disruptive innovation opportunity for new, multi-benefit products. - **Nutraceuticals:** 'THE PILL' falls into the nutraceutical industry, presenting a disruptive innovation opportunity for topical skin supplements that combine skincare and supplements. - **Beauty:** 'THE PILL' taps into the beauty industry's focus on holistic skincare, with potential disruptive innovation opportunities for multifunctional beauty products. ## Related on Trend Hunter - [Skin-Balancing Supplements](https://www.trendhunter.com/trends/the-skin-perfecting-complex.md) - [Whole-Body Skin Supplements](https://www.trendhunter.com/trends/nutrafol-skin.md) - [Skin Longevity Moisturizers](https://www.trendhunter.com/trends/topical-supplement.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Drinkable Skincare Routines](https://www.trendhunter.com/trends/skin-and-gut-supplement.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Beauty Vitamin Patches](https://www.trendhunter.com/trends/beauty-vitamin-patches.md) - [Two-Part Supplement Systems](https://www.trendhunter.com/trends/to-glow-greens.md)