# Top 10 Pouting Starlets Blistex Campaign Suggests Keira Knightley Pouts Best By Going Like Sixty | Published 2008-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/top-ten-pouts-keira-knightley-has-the-best References: [femalefirst](http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Keira-5375.html) In a [unique ad campaign](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it), Keira Knightley has been voted as having the [best pout](https://www.trendhunter.com/trends/pout-lip-oil) in showbiz by Blistex. 3,000 women were surveyed. The 23 year old says she doesn’t pout to be sexy, she thinks it makes her look constipated. Leslie Ash, Amy Winehouse and Jodie Marsh are the bottom three pouters. 2 Kylie Minogue 3 Angelina Jolie 4 Scarlett Johansson 5 Victoria Beckham 6 Jennifer Aniston 7 Kelly Brook 8 Cameron Diaz 9 Jessica Alba 10 Charlotte Church **Implications** - One of the most effective forms of marketing is when a company relies on [sexually charged advertising](https://www.trendhunter.com/trends/velvet-heat). Sexually charged marketing is immediately eye-catching and stands a good chance of drawing sustained short-term attention from consumers, critics of the ad's sexual content, and a media hellbent on creating a new controversy with distinctive sides. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 68% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Sexually Charged Marketing:** There is an opportunity for companies to utilize sexually charged advertising to capture attention and create controversy. - **Celebrity Endorsements:** Companies can capitalize on the influence of popular celebrities, such as Keira Knightley, to attract consumer attention and enhance brand image. - **Pouting as a Trend:** The popularity of pouting among celebrities, as highlighted by Blistex's ad campaign, presents an opportunity for beauty and cosmetic industries to develop products and services focused on enhancing the pout. ### Who This Affects Most - **Beauty and Cosmetic:** The beauty and cosmetic industry can develop innovative products and services designed to enhance the pout, as inspired by the pouting trend among celebrities. - **Advertising and Marketing:** The advertising and marketing industry can explore creative ways to incorporate sexually charged content into campaigns to generate attention and controversy for brands. - **Entertainment and Celebrity:** The entertainment and celebrity industry can leverage the popularity of celebrities with notable pouts, such as Keira Knightley and Angelina Jolie, to attract audience attention and create partnerships for endorsements and collaborations. ## Related on Trend Hunter - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)