# Credit Crunch Cycling Promos Top Shop Rents Out Gratis Bikes & Helmets to Bikers By Christina Butty | Published 2009-06-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/top-shop-to-rent-out-bikes-and-helmets-to-cyclists References: [style](http://www.style.com/stylefile/#topshop-endorses-cycle-chic) & [topshop](http://www.topshop.com/webapp/wcs/stores/servlet/StaticPageDisplay?catalogId=19551&storeId=12556&brdcrmb_trail=&identifier=ts1) Affordable style haven Top Shop has jumped on the environmental credit crunch goodwill bandwagon. Starting on Saturday, the [location in SoHo](https://www.trendhunter.com/trends/target-soho) will be [renting out bikes to cyclists](https://www.trendhunter.com/trends/family-fun-day). Top Shop will also be giving cyclists [helmets](https://www.trendhunter.com/trends/wnd-helmet) and a cycling map of New York City all for (so far) the reasonable cost of free. This offer is only available until the 27th, with rentals starting at noon. Get to riding everyone, it’s a lot cheaper than gas! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Transportation:** By offering free bike rentals, Top Shop taps into the growing trend of sustainable transportation, providing an opportunity for other businesses to explore similar initiatives. - **Environmental Initiatives:** Top Shop's rental program highlights the trend of businesses incorporating environmental initiatives into their operations, presenting opportunities for other companies to create innovative sustainable practices. - **Promotional Strategies:** Top Shop's credit crunch cycling promo demonstrates the trend of businesses using creative promotional strategies to attract customers, indicating the potential for other companies to think outside the box with their marketing efforts. ### Sectors Adopting This - **Retail:** Top Shop's bike rental program showcases a unique initiative within the retail industry, sparking potential for other retailers to explore sustainable transportation options to attract customers. - **Tourism:** The cycling map of New York City provided by Top Shop presents an opportunity for the tourism industry to incorporate sustainable transportation as a way to enhance visitors' experiences and promote eco-friendly exploration. - **Outdoor Gear:** Top Shop's provision of free helmets to cyclists highlights the potential for disruption and innovation within the outdoor gear industry, encouraging other companies to develop sustainable and affordable safety gear solutions. ## Related on Trend Hunter - [Bonus Bike Buyback Promotions](https://www.trendhunter.com/trends/decathlon-autumn-buyback-bonus.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [E-Bike Rental Programs](https://www.trendhunter.com/trends/fully-charged.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Free E-Bike Sharing Programs](https://www.trendhunter.com/trends/electro-bici.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)