# Top Sellers in Toys XBox, PS3 and Action Figures Displaced by DVDs and Software By Trendopoly | Published 2007-02-08 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/top-sellers-in-toys-forget-that-xbox-360-ps3-or-nintendo-wii-kids-get-back References: [the-infoshop](http://www.the-infoshop.com/study/mt49095-ireland-toys.html) Forget the action figures and ... a teddy bear?? And sorry, Dad ... but I'm happy with my PSII. Gimme the software and DVDs... and when will the Transformers and TMNT be in stores? According to a 2007 report on Children's Toys and Games console, action figure and [plush toy sales](https://www.trendhunter.com/trends/urupochachan) have plunged significantly. If you want an early tip on seasonal shopping, trends indicate that the top sellers are [computer software](https://www.trendhunter.com/trends/educational-toy-line), baby/infant toys, and anything to do with major movie releases including Transformers and [Teenage Mutant Ninja Turtles](https://www.trendhunter.com/trends/sanrio-and-tmnt). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Why This Trend Is Growing - **Computer Software:** Disruptive innovation opportunity: Develop educational software for children that combines entertainment and learning. - **Baby/infant Toys:** Disruptive innovation opportunity: Create eco-friendly and sustainable toys for babies and infants. - **Major Movie Releases:** Disruptive innovation opportunity: Build interactive merchandise and toys related to popular movie releases to enhance fan engagement. ### Industries Being Reshaped - **Children's Toys and Games:** Disruptive innovation opportunity: Integrate emerging technologies like augmented reality into traditional toy designs. - **Entertainment Software:** Disruptive innovation opportunity: Develop virtual reality games and experiences that cater to a younger audience. - **Movie Merchandise:** Disruptive innovation opportunity: Utilize 3D printing technology to offer customizable and personalized merchandise based on movie characters. ## Related on Trend Hunter - [90s-Inspired Plush Toys](https://www.trendhunter.com/trends/kidrobot-1.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Gaming Merchandise Partnerships](https://www.trendhunter.com/trends/sony-x-spin-master.md) - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Spinning Toy Dolls](https://www.trendhunter.com/trends/sky-dancers.md) - [Snuggly Plush Toys](https://www.trendhunter.com/trends/giftable-squishmallows.md) - [Interactive Educational Toy Lines](https://www.trendhunter.com/trends/educational-toy-line.md) - [Toy Brand Retail Partnerships](https://www.trendhunter.com/trends/target-and-fao-schwarz.md)