# Top-Loading Microwave But-On Koncept By Alex Covert | Published 2008-03-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/top-loading-microwave-but-on-koncept References: [dvice](http://dvice.com/archives/2008/03/buton_koncept_m.php) & [martin.zampach](http://martin.zampach.com/detail/but-on-microwave-concept#) Ever wonder why microwave designs have remained constant through the years? I have. Big. Rectangular. Bulky. I suppose it had something to do with the mechanics of how a microwave works. Perhaps technology can overcome these mechanics and help turn the But-On Koncept into a reality. Here is a [circular microwave](https://www.trendhunter.com/trends/magic-cube-cooking-system) that loads from the top. Besides the normal microwave functions, it also features a removable inner lining that makes cleaning easy. Oh yeah, instead of white, black, or cream, you can have yellow, orange, or blue. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Circular Microwaves:** Disruptive innovation opportunity: Develop circular microwaves with top-loading functionality for easier cleaning. - **Removable Inner Lining:** Disruptive innovation opportunity: Create microwaves with removable inner linings to simplify the cleaning process. - **Colorful Microwave Designs:** Disruptive innovation opportunity: Introduce a range of colorful microwave designs to break away from traditional white, black, or cream options. ### Where This Applies - **Kitchen Appliances:** Disruptive innovation opportunity: Redesign kitchen appliances with innovative features, such as top-loading and removable linings, to enhance convenience for consumers. - **Home Improvement Retail:** Disruptive innovation opportunity: Cater to consumer demand for modern and visually appealing microwaves by offering a variety of colorful options alongside traditional designs. - **Cleaning Products:** Disruptive innovation opportunity: Develop specialized cleaning products or solutions tailored to the needs of top-loading microwaves with removable linings, tapping into a new market segment. ## Related on Trend Hunter - [Wave-Blocking Microwave Ovens](https://www.trendhunter.com/trends/winia-range-pop-microwave-oven.md) - [Futuristic Kitchen Appliances](https://www.trendhunter.com/trends/the-on2cook.md) - [Smartwatch-Inspired Portable Microwaves](https://www.trendhunter.com/trends/campo-portable-microwave.md) - [Collapsible Microwave Appliances](https://www.trendhunter.com/trends/foldable-microwave.md) - [Compact Kitchen Ovens](https://www.trendhunter.com/trends/bake-ultra.md) - [Dual-Orientation Countertop Ovens](https://www.trendhunter.com/trends/dwo-oven-and-multicooker.md) - [Three-in-One Microwave Cookers](https://www.trendhunter.com/trends/ikea-gtebo-microwave-oven.md) - [Oven-Like Microwave Cooking Containers](https://www.trendhunter.com/trends/rangemate.md) - [High-Power Air Fryer Microwaves](https://www.trendhunter.com/trends/toshiba-mlec42pss.md)