# Sleek Ceretanium Timepieces IWC Launches Four New TOP GUN Models Featuring Pantone Shades By Niko Pajkovic | Published 2022-04-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/top-gun References: [hypebeast](https://hypebeast.com/2022/4/iwc-reinforcements-four-top-gun-models-ceramic-ceretanium-chronograph) & [iwc](https://www.iwc.com/us/en/home.html) Luxury Swiss watch manufacturer IWC International Watch Co. has announced the launch of the highly-anticipated Top Gun series sequel, which consists of four new timepieces: TOP GUN Edition 'Lake Tahoe,' TOP GUN Edition 'Woodland,' TOP GUN Edition 'Ceretanium,' and TOP GUN Edition 'Jet Black.' The new pieces arrive in the form of either a time-only or [chronograph model](https://www.trendhunter.com/trends/zenith-pilot) and feature IWC's signature blend of [titanium and ceramic](https://www.trendhunter.com/trends/laventure-marine-type-3-chronometer) called 'Ceretanium.' In addition, all four watches come in [all-new ceramic shades](https://www.trendhunter.com/trends/seamaster-planet) that have been given official Pantone references. Headlining the collection is the TOP GUN Edition 'Lake Tahoe,' which features a 44.5mm case in a striking white shade intended to evoke Lake Tahoe's wintery landscapes. Moreover, the watch's bright whiteness is contrasted by a white-on-black dial with polished stainless steel pushers. Image Credit: IWC ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 69% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ceretanium Timepieces:** Opportunity to innovate new luxury timepieces using IWC's signature blend of titanium and ceramic called 'Ceretanium.' - **Pantone Ceramic Shades:** Opportunity to incorporate all-new ceramic shades with official Pantone references into luxury products beyond timepieces. - **White Ceretanium Timepieces:** Opportunity to create white ceretanium timepieces where the bright whiteness is contrasted by a white-on-black dial with polished stainless steel pushers. ### Sectors Adopting This - **Luxury Watchmaking:** Innovating new watch designs using top-quality materials such as titanium and ceramic could disrupt traditional luxury watch manufacturing. - **Luxury Products:** Incorporating official Pantone-referenced ceramics into other high-end products, such as jewelry or tableware, could set a new standard in luxury product design. - **Fashion Accessories:** Combining white ceramic, titanium, and stainless steel sparks interest in designing and producing white accessories that blend modern and traditional aesthetics brilliantly. ## Related on Trend Hunter - [Subtle Ceramic Timepieces](https://www.trendhunter.com/trends/iwc-pilots-watch-automatic-41-top-gun-lake-tahoe.md) - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Chic Ceramic-Made Timepieces](https://www.trendhunter.com/trends/panerai-luminor-gmt-ceramica-pam01460.md) - [Brooding Chic Ceramic Timepieces](https://www.trendhunter.com/trends/panerai-luminor-gmt-power-reserve-ceramica.md) - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Chronograph Ceramic Watches](https://www.trendhunter.com/trends/zenith-pilot.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md)