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# Gearhead Wonderlands
Johnathan Paul Green's Top Gear Exhibit Shoot is a Fan's Dream Come True

By Michael Hines | Published 2010-02-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/top-gear-exhibit
References: [behance.net](http://www.behance.net/Gallery/Top-Gear/429311) & [setdesign](http://www.setdesign.tv/)

I want to go to the Top Gear Exhibit now. It is safe to say that I am in love with Top Gear, the hit [BBC](https://www.trendhunter.com/trends/selfie-booth1) car show, and these photos only solidify that love.

The Top Gear set is the focus of the Jonathan Paul Green shoot you see above. The set of Top Gear is one of the coolest on television, with [wrecked cars](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover) and contemporary classics dotting its landscape. If you love Top Gear, you'll certainly love these shots of the Top Gear Exhibit.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 23% | Activity: 6% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Car Culture:** Opportunities in the design of exhibits and events that showcase automobiles and car-related media.
- **Nostalgia Marketing:** Incorporating iconic TV shows into brand marketing campaigns to resonate with consumers' emotional connections to beloved media.
- **Experiential Marketing:** Developing interactive exhibits and events that allow consumers to engage with and immerse themselves in brand-related content.

### Sectors Adopting This

- **Automobile:** Opportunities for car manufacturers and dealerships to collaborate with Top Gear and develop immersive exhibits/showrooms that showcase their latest products and brand heritage.
- **Entertainment:** Opportunities for TV networks and film studios to utilize nostalgia marketing by leveraging iconic media intellectual property for brand partnerships and experiences.
- **Tourism:** Opportunities for tourist attractions to increase foot traffic by incorporating car exhibitions and related media experiences into their offerings.

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