# Pop Culture Cartoon Campaigns The New Ads for Top Gear Auto Point are Visually Comical By Andrew Robertson | Published 2012-04-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/top-gear-auto-point References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/top-gear-auto-point-stuart-little-batman-scooby-doo/) & [topgear](http://www.topgear.com/uk/) The new ad campaign for Top Gear Auto Point feature three iconic cartoon figures whose cars have broken down in inconvenient situations. Using silhouetted caricatures, the Top Gear Auto Point ad blends humor and pop culture to promote their 27x7 service offer. Having a car breakdown is never an ideal way to pass some time, even more so if it should breakdown in an unsavory environment -- a field with cats and owls for instance (if you're Stewart Little). Using images we recognize from our [Saturday morning cartoons](https://www.trendhunter.com/trends/life-in-stitches), these ad campaigns make for an easy visual reminder of who to call when your ride breaks down, if only there was an easy way to remember the number. Service anytime and anywhere, that's the message behind the Top Gear Auto Point [cartoony advertisements](https://www.trendhunter.com/trends/porsche-labubu-project). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Visual Cartoony Ad Campaigns:** Opportunity to create visually comical ad campaigns that combine humor and pop culture references to promote products or services. - **Iconic Cartoon Figures:** Opportunity to leverage recognizable cartoon characters to make advertisements more relatable and memorable. - **24/7 Service Offer:** Opportunity to emphasize round-the-clock service availability in ad campaigns to attract customers. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for advertising agencies to create unique and visually engaging cartoon-based campaigns. - **Automotive Services:** Opportunity for automotive service providers to use cartoon characters in their advertising to stand out and attract customers. - **Marketing and Branding:** Opportunity for marketers and brand strategists to incorporate popular cartoon characters into their campaigns to create a stronger connection with their target audience. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md)