# Stunningly Scrumptious Smartphones The Top Fruit Produce 'Edible iPhone' is a Tasty Cellular Treat By Jamie Danielle Munro | Published 2011-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/top-fruit-produce-edible-iphone References: [psfk](http://www.psfk.com/2011/06/iphone-5-the-edible-version.html) & [topfruit](http://www.topfruit.com/) The Top Fruit Produce 'Edible iPhone' makes fruit look like technology in this clever design. The best part is the promotion markets two products at once -- the upcoming iPhone 5 as well as the produce company. Now that's killing two promos with one stunt. By laying the fruit out on the table in a specific arrangement, the artist makes the design look like an iPhone from a bird's-eye view. This is a great marketing ploy to use the popularity of the iPhone (and the buzz surrounding the fifth design) and appropriating it to promote a lesser-known company's commodities. The Top Fruit Produce 'Edible iPhone' promotional stunt is a fruity masterpiece. **Implications** - In contemporary society, the busyness of everyday life makes it difficult for companies to gain attention. Using a recognizable product and appropriating this to promote another commodity is a great way to attract recognition from consumers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Edible Promotions:** Utilizing popular products to promote lesser-known commodities can attract consumer attention. - **Visual Marketing:** Creative visual arrangements can be used as effective marketing ploys. - **Cross-promotion:** Combining multiple promotional opportunities into one stunt can maximize marketing impact. ### Sectors Adopting This - **Produce:** The produce industry can explore innovative ways to market their products utilizing popular trends and products. - **Technology:** The technology industry can leverage creative visual marketing tactics to capture consumer attention. - **Advertising & Marketing:** The advertising and marketing industry can benefit from the concept of cross-promotion to amplify promotional efforts for multiple products. ## Related on Trend Hunter - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Ultra-Sleek Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16-pro-concept.md) - [Co-Branded Smartphone Concepts](https://www.trendhunter.com/trends/iphone-x-galaxy.md) - [Earphone-Equipped Folding Smartphones](https://www.trendhunter.com/trends/apple-ipro.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Mixed-Reality Headset Smartphones](https://www.trendhunter.com/trends/caviar-vision-iphone-15-pro.md) - [Next-Generation Folding Smartphone Concepts](https://www.trendhunter.com/trends/apple-iphone-fold-concept.md) - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [Pop Artist-Collaborative Phone Cases](https://www.trendhunter.com/trends/casetify-and-andy-warhol.md)