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# Creative Italian Footwear
Sergio Rossi's Sweet Shoes

By Going Like Sixty | Published 2008-07-17 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/top-footwear-designer-italys-sergio-rossi-sweet-shoes
References: [sergiorossi](http://www.sergiorossi.com/int/it/collection/col_women.aspx)

An Italian with a shoe fetish can be two things: in jail or in fashion. Luckily for women (and men) Sergio Rossi decided to become one of Italy's leading [fashion footwear designers](https://www.trendhunter.com/trends/john-fluevog). The representation shown in the gallery is just a sample of the wonderfully imaginative shoes that come from his fertile mind.

Rossi worked for his father in Romania, then moved to Milan to collaborate with Gianni Versace and [Dolce & Gabanna](https://www.trendhunter.com/trends/first-canadian-flagship-store). Sergio Rossi now has [41 stores internationally](https://www.trendhunter.com/trends/ross-mayer-flagship).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 78% | Activity: 29% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Imaginative Footwear Design:** The rise of imaginative footwear designs presents an opportunity for designers to create unique products that stand out in the market.
- **International Brand Expansion:** As more international fashion brands expand globally, there is an opportunity for market penetration in new regions where these brands may not have a significant presence.
- **Collaborative Design Partnerships:** Partnering with established fashion designers presents an opportunity for shoe companies to create buzzworthy collaborations that generate brand recognition.

### Where This Applies

- **Fashion Footwear:** The fashion footwear industry has an opportunity to innovate with imaginative and unique designs that capture the attention of consumers.
- **Luxury Fashion:** Luxury fashion brands have an opportunity to expand their customer base by collaborating with footwear designers and creating unique brand experiences.
- **Retail:** Retail companies can leverage partnerships with well-known fashion designers to drive foot traffic and generate buzz around their stores.

## Related on Trend Hunter

- [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md)
- [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md)
- [Bridal Shoe Collections](https://www.trendhunter.com/trends/bridal-shoe-collection.md)
- [Fabric-Focused Couture Footwear](https://www.trendhunter.com/trends/rubirosa.md)
- [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md)
- [Collaborative Heritage Footwear Series](https://www.trendhunter.com/trends/livello-rosso-collection.md)
- [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md)
- [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md)
- [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md)
