# Expressive Home Decor Areaware Innovations Make Everyday Products More Meaningful By tenaciousleigh | Published 2009-02-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/top-10-innovations-from-areaware References: [areaware](http://www.areaware.com/about.asp) & [areaware](http://www.areaware.com/default.asp) Areaware, a New York based distributor, is my new favorite design company. I had the pleasure of walking the New York International Gift Fair a few weeks ago and nearly had a heart attack when I stumbled upon the Areaware booth. Familiar with some of their products, like the gilded roller-skate doorstop from Generate Design shop, I felt like I had entered the mecca of [meaningful, well-thought out design](https://www.trendhunter.com/trends/dpartment). Good design stops me in my tracks. Makes me giddy. Makes me crave more, more, more. The slideshow is a sampling of my [favorite Areaware items](https://www.trendhunter.com/trends/ilan) - the pieces I kept going back to inspect. The items I wanted to slip into my bag and take home with me right then and right there. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Expressive Home Decor:** Disruptive innovation opportunity: Create home decor products that are not just functional but also meaningful and aesthetically pleasing. - **Design Mecca:** Disruptive innovation opportunity: Establish a design-focused retail destination that showcases well-thought out and unique products. - **Giddy for Good Design:** Disruptive innovation opportunity: Develop a platform or service that curates and showcases the best in meaningful and giddy-inducing design products. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Integrate technology and smart features into home decor products, enhancing functionality and personalization. - **Retail:** Disruptive innovation opportunity: Leverage emerging technologies like VR and AR to create immersive retail experiences that showcase unique and innovative design products. - **Curated Design Platforms:** Disruptive innovation opportunity: Build an online platform that connects consumers with curated collections of unique and meaningful design products from various brands and designers. ## Related on Trend Hunter - [Expressive Unique Furniture Designs](https://www.trendhunter.com/trends/thermass-1.md) - [Handmade Wooden Home Accessories](https://www.trendhunter.com/trends/handmade-wooden-home-accessories.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Elevated Masterful Furniture Designs](https://www.trendhunter.com/trends/og-studio-1.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md) - [Aesthetic Home Collections](https://www.trendhunter.com/trends/ilan-collection.md) - [Contemporary African Designs](https://www.trendhunter.com/trends/daily.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Utilitarian Design Series](https://www.trendhunter.com/trends/dpartment.md)