# Functional Free-From Toothpastes Wildist Creates Toothpaste Tubes for Day and Night Use By Laura McQuarrie | Published 2018-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toothpaste-tube References: [wellandgood](https://www.wellandgood.com/good-looks/wildist-beauty-launch-exclusive/) & [thewildist](https://www.thewildist.com/collections/bundles/products/am-pm-teeth) Wildist recently introduced itself to the world as a line of natural, non-toxic "Elevated Essentials" that favors vibrantly designed, 100% recyclable deodorant packaging and toothpaste tubes. While most toothpaste products are simply created to clean the teeth, the brand's AM/PM Teeth bundle introduces a pair of [oral care products](https://www.trendhunter.com/trends/better-better1), one for all-day use and another specifically for the evening. 'Brillimint' is a natural toothpaste that combines two types of mint with white tea, ginseng and goji berry extracts, pus baking soda and silica to remove plaque. 'Dreamomile' is branded as a "nighttime natural toothpaste" powered by [stain-removing activated charcoal](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste) and soothing chamomile extract. Wildist gets its name from a combination of the words "wild" and "alchemist," as it brings together unconventional ingredients to create safe, effective and cruelty-free formulas that are free from undesirable additions. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Oral Care:** Developing toothpaste products for specific times of the day opens up opportunities for personalized oral care. - **Natural and Non-toxic Products:** The demand for natural and non-toxic toothpaste is creating opportunities for innovation in oral care products. - **Elevated Packaging Designs:** Vibrantly designed, 100% recyclable toothpaste packaging is a disruptive innovation opportunity in the oral care industry. ### Where This Applies - **Oral Care:** The oral care industry can explore personalized toothpaste formulations for different times of the day. - **Natural Products:** The natural products industry can innovate by creating more natural and non-toxic toothpaste alternatives. - **Packaging:** The packaging industry has an opportunity to provide more visually appealing and sustainable packaging solutions for toothpaste products. ## Related on Trend Hunter - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md)