# Watermelon Toothpaste Tablets These Plastic-Free Toothpaste Tabs are Perfectly Portioned By Laura McQuarrie | Published 2021-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toothpaste-tabs References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/444444) & [hello-products](https://www.hello-products.com/product/watermelon-toothpaste-tablets/) hello is expanding its range of [plastic-free, chewable toothpaste tabs](https://www.trendhunter.com/trends/better-better1) with an all-new [watermelon flavor](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste) that makes oral care more flavorful for people of all ages. Fans of the brand's watermelon-flavored oral care products are bound to appreciate this new waste-reducing option, which is perfectly dosed and safe to ingest if accidentally swallowed. The fluoride-free formula is effective for [removing surface stains on teeth](https://www.trendhunter.com/trends/vitamin-c-toothpaste), and the hello watermelon toothpaste tabs do so without artificial sweeteners, flavors, dyes, SLS or sulfates. The individual tabs are packaged in a plastic-free metal tin that's reusable, recyclable and perfect for travel. These new toothpaste tabs from the brand join existing options like the antiplaque + whitening toothpaste tablets and the activated charcoal toothpaste tablets. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Chewable Toothpaste:** There is room for innovation in creating more flavorful portable toothpaste options beyond the traditional paste or gel. - **Plastic-free Oral Care:** There is a growing demand for waste-reducing and eco-friendly dental care products that can present economic opportunities. - **Fluoride-free Teeth Whitening:** The market is ripe for alternatives to traditional teeth-whitening products that offer a formula free from chemicals for consumers who prioritize wellness. ### Sectors Adopting This - **Dental Products:** There is potential to offer innovative and eco-friendly dental products that may disrupt the traditional dental hygienic landscape. - **Eco-friendly Packaging:** There is an opportunity in creating more sustainable, reusable or recyclable packaging options for dental care products. - **Natural Health:** Innovations in fluoride-free teeth whitening could present opportunities in the natural health product space. ## Related on Trend Hunter - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Watermelon Mint Kids Toothpastes](https://www.trendhunter.com/trends/watermelon-mint-kids-toothpaste.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Melon Soda Toothpastes](https://www.trendhunter.com/trends/melon-soda-toothpaste.md) - [Water-Saving Toothpaste Tabs](https://www.trendhunter.com/trends/toothchews.md) - [Dual-Flavor Toothpastes](https://www.trendhunter.com/trends/watermelon-kiwi-mix-toothpaste.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Fruit-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-toothpaste.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md)