# Vegan Toothpaste Jellies Lush Cosmetics' Colorful Toothpaste Jelly Boasts a Unique Texture By Laura McQuarrie | Published 2019-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toothpaste-jelly References: [uk.lush](https://uk.lush.com/article/vegan-toothpaste-jelly) & [uk.lush](https://uk.lush.com/products/toothy-tabs-mouthwash/purple-bananas) In addition to producing solid toothpaste tablets, [Lush](https://www.trendhunter.com/trends/skincare-makeup) Cosmetics is now introducing a new oral care product called Toothpaste Jelly that's full of texture, flavor and a vegan-friendly formula. The product is made with a base of sorbitol and xylitol, two ingredients that are sweet and useful for preventing the growth of acid-producing bacteria. Agar-agar, the jelly-like substance sourced from red algae, is what gives the products their [unique texture](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam). Lush Cosmetics' Toothpaste Jelly is offered in a range of colors and flavors with different functional benefits. While White Fang is cooling and shares a traditional fresh taste, Plaque Sabbath gets its dark color from activated charcoal. There's also [Strawberries & Clean](https://www.trendhunter.com/trends/strawberry-cream-yogurt-toothpaste), Spearmint Bubblegum and the gentle Purple Bananas. The unique oral care products are packaged in completely recycled and recyclable pots. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegan Oral Care:** There is a growing demand for vegan oral care products that use natural and sustainable ingredients. - **Jelly-like Oral Products:** Innovation drives the creation of jelly-like oral care products that guarantee a unique texture and experience. - **Eco-friendly Packaging:** Increasing numbers of consumers are seeking products with eco-friendly packaging solutions to reduce environmental waste and promote sustainability. ### Where This Applies - **Oral Care:** Oral care industry players can develop vegan, jelly-like oral care products to satisfy the growing consumer demand for natural and sustainable oral care options. - **Cosmetics:** Cosmetics companies can shift their product lines towards eco-friendly packaging options to meet the growing demand of conscious consumers who are committed to sustainability and reducing environmental waste - **Confectionery:** Confectionery manufacturers can research integrating vegan and jelly-like formulations into their product lines to meet the demand of consumers who are seeking healthy and unique options. ## Related on Trend Hunter - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Gummy Bear-Flavored Toothpastes](https://www.trendhunter.com/trends/gummy-bear-toothpaste.md) - [Watermelon Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tabs.md) - [Jammy Blackcurrant Toothpastes](https://www.trendhunter.com/trends/blackcurrant-toothpaste.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Jammy Berry Toothpastes](https://www.trendhunter.com/trends/cocoshine-whitening-toothpaste.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md)