# Youthful Toothpaste Branding These Toothpastes are Offered by a Luxury Cosmetics Brand By Mishal Omar | Published 2016-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toothpaste-branding References: [thedieline](http://www.thedieline.com/blog/2016/8/24/vt-beauty-and-health-lifestyle-brand) & [eggplantfactory.co.kr](http://eggplantfactory.co.kr/) Cosmetics brand 'Vant36.5' enlisted the design agency 'Eggplant Factory' to create youthful toothpaste branding. The toothpastes are intended for children and as a result, are designed to be gentle on the teeth and in flavor. The brand's premise is to create products that are absorbed at 36.5 degree Celsius -- which is within the range of average body temperatures in humans. Each of the toothpastes, bags and toothbrushes in this collection come in colorful packaging that is complete with its own illustration of an animal. This toothpaste branding reflects the products' high quality ingredients as well as the fact that they are intended to appeal to young children. With their [bright colors and endearing illustrations](https://www.trendhunter.com/trends/blind-box-toothpaste), the products will likely encourage children to brush their teeth at night without resisting too much. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Youthful Packaging:** Opportunity for brands to create colorful and playful packaging designs to attract young consumers. - **Gentle Formulas:** Potential to develop toothpaste formulas that are specifically designed to be gentle on children's teeth. - **Temperature-sensitive Products:** Possibility of creating products that react to body temperature, providing a unique and engaging experience for consumers. ### Industries Being Reshaped - **Cosmetics:** Innovative toothpaste branding can be applied by cosmetics brands to expand their product offerings and target new customer segments. - **Children's Products:** Brands in the children's products industry can benefit from creating toothpaste with appealing packaging designs and gentle formulas for kids. - **Design and Illustration:** Opportunity for design agencies to collaborate with brands in creating engaging packaging designs and illustrations for toothpaste products. ## Related on Trend Hunter - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Kid-Friendly Toothpastes](https://www.trendhunter.com/trends/frost-by-snow.md) - [Crisp Apple Toothpastes](https://www.trendhunter.com/trends/miffy-sweet-apple-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md)