# Kinship Teeth Cleaners The Toothbrush Family by Ferm Living is Cute and Eco-Friendly By Meghan Young | Published 2013-03-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toothbrush-family References: [trendsnow.net](http://www.trendsnow.net/2013/03/toothbrush-family.html) & [ferm-living](http://www.ferm-living.com/toothbrush-family) The Toothbrush Family is at once simple and adorable. As its name suggests, it is a set of toothbrushes made for the entire family. Instead of relying on different colors to tell people's toothbrushes apart, the Toothbrush Family identifies them using simple icons including a tie for the dad, pearl necklace for the mom as well as a bow tie and bow tie with buttons for the children. Created by Ferm Living, a design studio founded by Trine Andersen and based in Denmark, the Toothbrush Family is eco-friendly. Made out of bamboo, hence its lack of colors, the natural look of each brush will appeal to nature-lovers entirely. They are also finished with eco-friendly bio-plastic bristles. Available in sets of four, the Toothbrush Family is perfect for playful and environmentally conscious homes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Toothbrushes:** Developing toothbrushes made from sustainable materials and eco-friendly features presents disruptive innovation opportunities in the oral care industry. - **Family-focused Oral Care Products:** Creating oral care products specifically designed for the entire family, like the Toothbrush Family, opens up disruptive innovation opportunities in the family lifestyle market. - **Iconic Toothbrush Personalization:** Introducing simple icon-based personalization options on toothbrushes, as seen with the Toothbrush Family, presents disruptive innovation opportunities in the personal care industry. ### Who This Affects Most - **Oral Care:** The oral care industry can explore disruptive innovation opportunities by developing eco-friendly products and sustainable materials for toothbrushes. - **Family Lifestyle:** The family lifestyle market can embrace disruptive innovation opportunities by offering personalized oral care products designed for the whole family, such as the Toothbrush Family. - **Personal Care:** In the personal care industry, there are disruptive innovation opportunities in creating toothbrushes with simple icon-based personalization options to appeal to consumers. ## Related on Trend Hunter - [Performance-Driven Toothbrush Designs](https://www.trendhunter.com/trends/toothbrush-design1.md) - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md) - [Bright Finger Toothbrush Designs](https://www.trendhunter.com/trends/dino-brush.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Bear-Shaped Battery-Powered Toothbrushes](https://www.trendhunter.com/trends/batterypowered-toothbrush-for-kids.md) - [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md) - [Innovative Natural Oral Care](https://www.trendhunter.com/trends/best-bamboo-toothbrush-flosser.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Smart Childrens Toothbrushes](https://www.trendhunter.com/trends/willo-autoflo-plus.md)