# Oil-Based Tooth Cleaners The Opa Toothbar is Branded as a "Natural Tooth Soap Bar" By Laura McQuarrie | Published 2016-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toothbar References: [normshealy](https://normshealy.com/product/turmeric-opa-toothbar/) & [opabox](https://opabox.com/product/frankincense-natural-tooth-soap/) The Opa Toothbar is a unique [fluoride-free natural tooth-cleaning alternative](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) that is powered by oils, including coconut, palm oil, jojoba, castor, olive, sunflower and grapeseed, to name a few, plus beneficial essential oils. Opa Toothbar comes in a range of [essential oil-flavored varieties](https://www.trendhunter.com/trends/oral-care-gel), including Frankincense, Myrrh and Cinna Clove. As well as providing plenty of flavor, these ingredients impart healing benefits of their own. As the company notes: "An excellent anti-inflammatory and antiseptic, frankincense is helpful against bacterial infections, inflamed gums and mouth infections." This alternative oral care product is one of many new [vegan tooth remedies](https://www.trendhunter.com/trends/whiten-toothpaste) on the market that's being introduced in something other than a tube in the form of powders, wipes or solid tabs. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Tooth-cleaning Alternatives:** Disruptive innovation opportunity: Develop new eco-friendly oral care products that replace traditional toothpaste and offer unique benefits. - **Flavored Oil-powered Tooth Cleaners:** Disruptive innovation opportunity: Create oil-based tooth cleaners with different flavors that provide not only oral hygiene but also additional health benefits. - **Vegan Tooth Remedies:** Disruptive innovation opportunity: Invent innovative vegan oral care products that come in alternative forms such as powders, wipes, or solid tabs. ### Where This Applies - **Oral Care Products:** Disruptive innovation opportunity: Rethink traditional toothpaste formulations and develop eco-friendly and innovative alternatives. - **Natural Health and Wellness:** Disruptive innovation opportunity: Explore the intersection of natural ingredients and oral care to create holistic health-focused products. - **Vegan Products:** Disruptive innovation opportunity: Tap into the growing demand for vegan-friendly alternatives in the personal care industry by offering vegan tooth care products. ## Related on Trend Hunter - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Ayurvedic Pulling Oils](https://www.trendhunter.com/trends/gurunanda.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Coconut-Based Pulling Oils](https://www.trendhunter.com/trends/desert-essence.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Oil Pulling Mouthwashes](https://www.trendhunter.com/trends/oil-pulling-mouthwash.md) - [Vanilla-Cardamom Toothpastes](https://www.trendhunter.com/trends/vanilla-cardamom-nha-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md)