# Essential Oil Tooth Powders Frau Fowler Makes Oral Health Tooth Powders in Unique Flavors By Laura McQuarrie | Published 2017-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tooth-powders References: [newhope](http://www.newhope.com/products-and-trends/expo-west-bloggers-share-their-favorite-show-finds/gallery?slide=23) & [fraufowler](http://fraufowler.com/product/highlander-licorice-toothpowder/) Frau Fowler's unique and organic tooth powders are made with a base of simple ingredients like salts, non-GMO Xylitol, calcium carbonate and baking soda, as well as select essential oils for flavor and their antibacterial properties. These unique tooth and gum care products come in unique flavors like Power Mint, Mouth Medic and Citrus Samurai Mint, each of which boasts quirky packaging to match. As some of the names suggest, the essential oils of peppermint, orange, lemon and lime play a key part in adding flavor and oral health benefits. To use, Frau Fowler recommends scooping up the product with a dry toothbrush and brushing as per one's usual routine. These [unique tooth cleansers](https://www.trendhunter.com/trends/brightboost-whitening-powder) may be purchased individually, as well as part of a recurring monthly order that works like a subscription service to ensure one never runs out of tooth powder. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Tooth Powders:** The rise of Frau Fowler's organic tooth powders demonstrates the growing trend of consumers seeking natural and chemical-free oral care products. - **Unique Flavored Tooth Powders:** The popularity of Frau Fowler's unique flavors like Power Mint, Mouth Medic, and Citrus Samurai Mint indicates a trend towards personalized and experiential oral care products. - **Subscription-based Oral Care Services:** The recurring monthly order option offered by Frau Fowler reflects a trend in the oral care industry towards subscription-based services, providing convenience and ensuring customers never run out of tooth powder. ### Where This Applies - **Oral Care:** The rise of Frau Fowler's unique tooth powders presents an opportunity for innovation in the oral care industry by offering organic, flavored, and personalized oral care products. - **Natural and Organic Products:** The popularity of Frau Fowler's organic tooth powders highlights the potential for disruptive innovation in the natural and organic products industry to meet consumer demand for chemical-free oral care alternatives. - **Subscription Services:** The subscription-based model offered by Frau Fowler opens doors for innovation in the subscription services industry, particularly within the oral care sector, by providing a convenient and hassle-free way for customers to receive their tooth powders. ## Related on Trend Hunter - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Vanilla-Cardamom Toothpastes](https://www.trendhunter.com/trends/vanilla-cardamom-nha-toothpaste.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/dental-powder-for-dogs.md) - [Herbaceous Plant-Based Toothpastes](https://www.trendhunter.com/trends/aesop-toothpaste.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Luxury Oral Health Sprays](https://www.trendhunter.com/trends/selahatin-escapist.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md)