# Gold-Infused Tooth Gels The Swiss Smile’s D’Or Tooth Gel Contains 23.75 Carat Gold Dust By Laura McQuarrie | Published 2019-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tooth-gel References: [luxurylaunches](https://luxurylaunches.com/other_stuff/straight-from-switzerland-this-gold-dust-infused-toothpaste-promises-healthy-and-white-teeth.php) & [shop.swiss-smile-beauty](https://shop.swiss-smile-beauty.com/en/home/26-dor-toothgel-toothbrush.html) The Swiss Smile’s D’Or Tooth Gel and toothbrush offer a luxurious way for people to clean their teeth. The transparent tooth gel is packed with 23.75 carat gold dust and is paired with an ultra-soft, [gold-plated toothbrush](https://www.trendhunter.com/trends/ultim8-smartbrush-system) to provide a deep clean. The tooth gel uniquely shares the [anti-inflammatory and regenerative properties of gold](https://www.trendhunter.com/trends/gold-cleansing-oil), which is helpful for promoting good oral health and preventing gingivitis and demineralization. The elegant toothbrush that comes in the set contains more bristles than usual, offering a denser and finer head than most styles, as well as a design that combines a golden handle with sleek black bristles. The high-end [oral care product set](https://www.trendhunter.com/trends/something-nice) from Swiss Smile comes in at $119. Image Credit: Swiss Smile ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Oral Care:** The trend towards more luxurious oral care products, such as gold-infused tooth gels like the Swiss Smile's D'Or Tooth Gel, provides an opportunity for premium brands to differentiate themselves in the market. - **Functional Beauty:** The use of gold in oral care products, such as the Swiss Smile's D'Or Tooth Gel with its anti-inflammatory and regenerative properties, demonstrates a growing trend towards functional beauty and multi-purpose products. - **The Gold Standard:** The incorporation of gold, a highly valued material, in everyday personal care products like tooth gels, highlights the trend towards using luxury or premium materials to elevate and differentiate products in the market. ### Sectors Adopting This - **Personal Care:** The personal care industry can capitalize on the luxury oral care trend by incorporating high-end materials and ingredients into their products, such as the use of gold dust in tooth gels or other functional beauty features. - **Luxury Goods:** Luxury goods industries can take inspiration from products like Swiss Smile's D'Or Tooth Gel and offer unique and upscale products that incorporate functional beauty and highly-valued materials like gold for consumers looking for luxury experiences and high-end products. - **Oral Health:** The oral health industry can leverage the trend towards luxury and multi-purpose oral care products, like the functionality of gold dust in the Swiss Smile's D'Or Tooth Gel, to create innovative products that provide both health benefits and premium experiences. ## Related on Trend Hunter - [Gold-Hued Smart Toothbrushes](https://www.trendhunter.com/trends/oralb-io10-ultimate.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Glowing Oral Devices](https://www.trendhunter.com/trends/platinum-pro-glow-teeth.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Revitalizing Oral Care Sets](https://www.trendhunter.com/trends/vvardis-1.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Chocolate-Vanilla Toothpastes](https://www.trendhunter.com/trends/cookies-cream-toothpaste.md)