# Imaginative Tooth Care Kits 'Tooth Fairy in a Box' Encourages Better Brushing Habits By Laura McQuarrie | Published 2019-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tooth-care-kit References: [businesswire](https://www.businesswire.com/news/home/20191113005001/en/PG%E2%80%99s-Oral-B%C2%AE-Crest%C2%AE-Launch-%E2%80%9CTooth-Fairy-Box%E2%80%9D) & [toothfairyinabox](https://toothfairyinabox.com/) [P&G](https://www.trendhunter.com/trends/swiffer-lemon-dusters) brands [Oral-B](https://www.trendhunter.com/trends/crest-kids-color-changing-toothpaste) and [Crest](https://www.trendhunter.com/trends/bringonthecandy) launched a unique tooth care kit called Tooth Fairy in a Box that's designed to encourage kids to adopt better brushing habits. The box is helpful for turning "one Tooth Fairy visit into better brushing habits that last a lifetime" and addressing the fact that 45% of children between the ages of six and 11 in the United States experience tooth decay. Inside the special box, kids and parents will find items like The Littlest Tooth Fairy bedtime book, a brushing chart that can be used with colorful stickers—with fun shapes that reward healthy snacking, as well as morning and evening brushing—a selfie photo frame and items for preparing for the tooth fairy's visit, such as a tooth holder door hanger, a tooth fairy letter and envelope. Image Credit: P&G ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Tooth Care Kits:** Creating imaginative tooth care kits can encourage better brushing habits in children and help reduce tooth decay. - **Reward-based Brushing:** Using fun shapes and colorful stickers to reward healthy snacking and morning and evening brushing can motivate children to adopt better oral hygiene practices. - **Personalized Tooth Fairy Experience:** Providing a personalized and interactive tooth fairy experience with items like a tooth holder door hanger, a tooth fairy letter, and an envelope can make the process more enticing for children. ### Where This Applies - **Oral Care:** The oral care industry can develop innovative tooth care kits that target children and their parents, promoting better oral hygiene habits. - **Children's Books:** The children's book industry can explore opportunities to create bedtime books centered around tooth care and oral hygiene, providing educational and entertaining content. - **Stationery and Gift:** The stationery and gift industry can provide tooth fairy-themed items such as selfie photo frames, tooth holders, and letter sets to enhance the tooth fairy experience for children. ## Related on Trend Hunter - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Color-Changing Toothpastes](https://www.trendhunter.com/trends/crest-kids-color-changing-toothpaste.md) - [Halloween Teeth Health Campaigns](https://www.trendhunter.com/trends/bringonthecandy.md) - [Mystery Toothpaste Boxes](https://www.trendhunter.com/trends/blind-box-toothpaste.md) - [Oral Care Surprise Packs](https://www.trendhunter.com/trends/mystery-pack.md) - [Bear-Shaped Battery-Powered Toothbrushes](https://www.trendhunter.com/trends/batterypowered-toothbrush-for-kids.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md)