# Tool Time Artistry Craftsman Skeleton By Dee Sandin | Published 2008-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tool-time-artistry-craftsman-skeleton References: [neatorama](http://www.neatorama.com) & [neatorama](http://www.neatorama.com/2008/03/05/craftsman-skeleton-ad/) Some people are so artistic. I never would have seen a skeleton just looking at all the tools in our garage. But there it is, the vision of Y&R Chicago advertising agency. This [visual campaign](https://www.trendhunter.com/trends/3d-billboards) gives a whole new meaning to their ad logo "There's a [Craftsman](https://www.trendhunter.com/trends/build-hub) in all of us." They have a Craftman organs and a Craftman muscles. You have to love the "dustbuster" lungs. **Implications** - One of the best ways a brand or company can create a strong connection with consumers is by featuring advertising that personifies aspects of their brand. By making the company and their logo seem human, companies connect with consumers on a personal level. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Advertising Personification:** Advertising that personifies aspects of a brand to create a personal connection with consumers. - **Visual Campaigns:** Creating memorable advertising through visually compelling campaigns. - **Artistic Branding:** Using artistic and imaginative visual concepts to enhance a brand's image and message. ### Who This Affects Most - **Advertising:** Opportunities for advertising agencies to create memorable campaigns that personify branding elements. - **Art and Design:** A new approach for artists and designers to explore imaginative and artistic concepts to enhance branding and marketing initiatives. - **Consumer Goods:** Developing brand concepts that personify elements of the company, such as Craftsman's 'Craftsman organs and muscles' campaign. ## Related on Trend Hunter - [Branded Tool Bar Designs](https://www.trendhunter.com/trends/toolbar.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md)