# Empowering Makeup Lines TooD Beauty is a New Makeup Brand That Embraces Diversity By Ell Smith | Published 2021-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tood-beauty References: [hypebae](https://hypebae.com/2021/1/tood-beauty-eyebrows-body-hair-makeup-eyeshadows-color-creams-soaps-brand-launch-diversity-release) & [toodbeauty](https://toodbeauty.com/) TooD is a new makeup brand that's aiming to help consumers embrace themselves. Self love and acceptance are hard values to find in the makeup industry, which is so fixated on exploiting women for their insecurities. After learning to love her unibrow, founder Shari Siadat,set out to create a [makeup line that inspired and empowered](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) the [diversity and spectrum of womanhood](https://www.trendhunter.com/trends/you-are-amazing). In an interview with [HypeBae](https://www.trendhunter.com/trends/forever-care), the founder shared, “Practicing radical acceptance can be very difficult, especially when you don’t see your appearance or narrative in the media. I was constantly in a battle with myself, feeling like I needed to change every natural aspect of my appearance including the hair between my eyes, body hair, my figure and so on". Image Credit: Cass Bird/ TooD Beauty ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Beauty:** Creating makeup lines that cater to all types of women regardless of race or physique or affliction - **Body Positivity:** Developing products that embrace natural body features such as wrinkles, textured hair, and cellulite - **Radical Acceptance:** Marketing makeup products that instill body positivity and encouraging consumers to embrace features deemed flaws ### Industries Being Reshaped - **Cosmetics Industry:** Developing inclusive makeup lines that embrace all body types - **Fashion Industry:** Developing fashion projects/lines that embrace women with such afflictions such as alopecia and cancer and providing them with safe spaces to express themselves - **Social Media Platforms:** Creating platforms that encourage body positivity and self-love regardless of body type ## Related on Trend Hunter - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md)