# Industrial Interchangeable Toothbrushes The Conceptual 'TOOBRU' Has a Hygienic Design By Michael Hemsworth | Published 2019-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toobru References: [yankodesign](https://www.yankodesign.com/2019/06/03/a-wholistic-dental-solution-that-looks-as-good-as-you/) & [behance.net](https://www.behance.net/onurhandemir) The conceptual 'TOOBRU' toothbrush is an industrially inspired piece of oral care equipment that aims to provide a multifunctional yet hygienic experience for users. Designed by Onurhan Demir, the toothbrush has a confident aesthetic that can be used day and night to keep teeth clean; an [interchangeable head functionality](https://www.trendhunter.com/trends/evogrip) transforms the unit from teeth cleaner into a tongue cleaner in seconds. When not in use, the toothbrush is kept contained in a [dome enclosure that will prevent bacteria](https://www.trendhunter.com/trends/hahatec-self-sanitizing-toothbrush) in the ambient environment from coming into contact with it. The conceptual 'TOOBRU' toothbrush brings a high-end experience to the simple act of brushing ones teeth and addresses the growing consumer preference for [everyday luxury products](https://www.trendhunter.com/trends/oralb-io10-ultimate). The toothbrush has been designed in several finish options that call to mind premium technology products like flagship smartphones to make them familiar to discerning users. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Toothbrushes:** The concept of interchangeable heads in toothbrushes presents an opportunity for disruptive innovation in the oral care industry. - **Hygienic Oral Care:** Functionalities like dome enclosures and antimicrobial properties in toothbrushes highlight the potential for disruptive innovation in the hygiene sector. - **Everyday Luxury Products:** The integration of premium finishes in toothbrush design taps into the trend of consumers seeking high-end experiences in everyday items. ### Where This Applies - **Oral Care:** The oral care industry can explore new avenues by developing toothbrushes with multifunctional features that enhance the overall oral hygiene routine. - **Hygiene:** Incorporating hygienic design elements in toothbrushes opens up opportunities for disruptive innovation in the hygiene industry. - **Consumer Goods:** By offering toothbrushes with premium finishes and high-end aesthetics, the consumer goods industry can capitalize on the trend of consumers seeking everyday luxury products. ## Related on Trend Hunter - [Self-Sterilizing Travel Toothbrushes](https://www.trendhunter.com/trends/plover-travel-toothbrush.md) - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [Folding Travel Toothbrush Concepts](https://www.trendhunter.com/trends/io-travel-toothbrush.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md) - [Electric Portable Stealthy Toothbrushes](https://www.trendhunter.com/trends/upplang.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Stand-Up Water Fountain Toothbrushes](https://www.trendhunter.com/trends/Youseeuc.md) - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md)