# Neutral Collaborative Lifestyle Sneakers Slam Jam Joins NB on the Too New to Preview 991 Shoes By Amy Duong | Published 2023-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/too-new-to-preview References: [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_169633203745310&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lna6m15k0100x1tt000ULi4qsgnmo&loc=https%3A%2F%2Fdesign-milk.com%2Fcinema-visiona-a-home-theater-with-an-undulating-landscape-of-seating%2F&gdprConsent=CPgyVIAPyCdMAADABCENDWCsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fwww.mattermake.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=A%20Home%20Theater%20With%20an%20Undulating%20Landscape%20of%20Seating&txt=%3Cstrong%3EMatter%20Make%3C%2Fstrong%3E) [New Balance](https://www.trendhunter.com/trends/new-balance-993) presents a look at the latest 'Too New to Preview' sneaker model that was done alongside [Slam Jam](https://www.trendhunter.com/trends/puma-gv). The two have worked together before back in 2021 and are joining forces once again on a neutral sneaker model. This is presented after a mysterious billboard was shown with a loading symbol as the main motif showcasing both brands' logos -- this appeared in Milan. At the bottom read 'Too New to Preview' and the fine print notes that a joint [991v2](https://www.trendhunter.com/trends/vk-design-works-x-new-balance) sneaker is coming. It's speculated that the sneakers will be landing officially on October 13th. Visually, the shoes have a grey tonal palette and are then detailed with turquoise along the midsole for contrast. Image Credit: END ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 85% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Sneaker Models:** The trend of collaborative sneaker models between different brands is gaining popularity, allowing for unique and creative designs. - **Too New to Preview Sneakers:** The concept of 'Too New to Preview' sneakers generates excitement and anticipation among sneaker enthusiasts, driving up demand. - **Neutral-tonal Palette:** The trend of using neutral-tonal palettes in sneaker design creates a versatile and timeless aesthetic. ### Where This Applies - **Footwear Industry:** Collaborative and limited-edition sneaker releases have disrupted the footwear industry, creating buzz and driving sales. - **Fashion Retail Industry:** The concept of 'Too New to Preview' sneaker releases brings an element of exclusivity and hype to the fashion retail industry, attracting consumer attention and driving foot traffic. - **Design and Manufacturing Industry:** The trend of neutral-tonal palettes in sneaker design has created opportunities for innovation in the design and manufacturing processes, allowing for the experimentation with new materials and finishes. ## Related on Trend Hunter - [Collaborative Neutral Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993.md) - [Neutral Collaborative Sneakers](https://www.trendhunter.com/trends/vk-design-works-x-new-balance.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [VIbrant Collaborative Sneakers](https://www.trendhunter.com/trends/colors-be-the-palette.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906-sneaker.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Pastel Blue Monochromatic Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-and-new-balance.md) - [Collaborative Dynamic Retro Sneakers](https://www.trendhunter.com/trends/aged-well.md)