# Vanguard Westerner Editorials Schon Magazine's One Cowboy, Too Many Hats Story is Fashion-Forward By Jana Pijak | Published 2014-07-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/too-many-hats References: [fuckingyoung.es](http://fuckingyoung.es/one-cowboy-many-hats/) & [schonmagazine](http://schonmagazine.com/) Andreas Brunnhage stars in the "One Cowboy, Too Many Hats" image series for the latest issue of Schon magazine. The Independent Men face is captured by photographer Ryan Jerome's lens and outfitted by wardrobe stylist Sofia Hernandez Bombaci. Sofia dresses Andreas in a range of vanguard menswear looks that are inspired by a Western visual aesthetic. The modern cowboy is making a return to the world of fashion thanks to iconic labels like Saint Laurent and Chanel who are embracing country-inspired garments and transforming their campy associations to those that are synonymous with luxury and sophistication. Schon Magazine's "One Cowboy, Too Many Hats" editorial highlights contemporary cowboy looks from designer labels that include Levi's and Costume National among other familiar names. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Western-inspired Menswear:** Brands have an opportunity to tap into the resurgence of Western-inspired menswear and create fashion-forward cowboy looks. - **Luxury Country Fashion:** There is potential for luxury brands to redefine the campy associations of country-inspired garments and create high-end, sophisticated cowboy fashion. - **Iconic Label Collaborations:** Collaborations between iconic labels like Saint Laurent and Chanel can drive the popularity of cowboy fashion and create innovative styles. ### Sectors Adopting This - **Fashion:** The fashion industry can explore and incorporate Western-inspired menswear into their collections to cater to the growing demand for contemporary cowboy looks. - **Luxury:** The luxury industry can create designer cowboy fashion that offers a fresh take on Western aesthetics while maintaining a sense of luxury and sophistication. - **Photography:** Photographers can experiment with capturing Western-inspired fashion editorials, showcasing the fusion of cowboy style and modern visuals. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)