# Mystical Iridescent Lipsticks This Shimmery Too Faced Lipstick is Named After 'Unicorn Tears' By Laura McQuarrie | Published 2016-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/too-faced-lipstick References: [hellogiggles](http://hellogiggles.com/too-faced-unicorn-tears/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [toofaced](https://www.toofaced.com/p/lipsticks/la-creme/unicorn-tears-iridescent-shimmer/?condensed=true) 'Unicorn Tears' is the name of a beautiful Too Faced lipstick that features an iridescent shimmer of blue, pink and purple colors. The cosmetic product is a part of the brand's Le Creme collection, which is touted to provide a "super-luxe combination of creamy color and intense hydration for unprecedented ultra-comfortable wear." While the product is in fact a lipstick, it has been attracting a ton of attention on social media as of late from consumers who are using it as a blush, an eyeshadow or a highlighter. As of late, several new products are appearing on the market with [whimsical unicorn branding](https://www.trendhunter.com/trends/unicorn-dreams-slush)—including the new 'UNICORN' chocolate flavor from Ritter Sport, as well as a rebranded gin liqueur product from Firebox that is also identified as 'Unicorn Tears.' ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Iridescent Makeup:** The rise of iridescent makeup opens up opportunities for creating more products with iridescent finishes for different applications such as blush, eyeshadow and highlighter. - **Whimsical Branding:** The popularity of unicorn-themed branding presents an opportunity for businesses to create more magical and fantastical products that appeal to consumers. - **Multi-functional Products:** The trend of consumers using this lipstick as a blush, eyeshadow or highlighter suggests a demand for multi-functional beauty products that can be versatile for different uses. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can explore creating more iridescent makeup products such as eyeshadows, highlighters, and multi-functional products with iridescent finishes. - **Food and Beverage:** Food and beverage companies can create more whimsically branded products with magical and fantastical themes, inspired by the popularity of unicorn-themed branding. - **Alcohol:** Alcohol companies can explore creating more products with playful and whimsical themes, such as unicorn-themed branding, to appeal to a wider range of consumers. ## Related on Trend Hunter - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md)