# Guru-Influenced Inclusive Foundations Jackie Aina Will Help to Create New Too Faced Foundations By Riley von Niessen | Published 2017-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/too-faced-foundation References: [popsugar](https://www.popsugar.com/beauty/Jackie-Aina-Too-Faced-Collaboration-43844585) & [instagram](https://www.instagram.com/toofaced/) Jackie Aina, a popular beauty vlogger who's well-known for her honest product reviews, recently shared on [Instagram](https://www.trendhunter.com/trends/sunshine-seasoning) that she'd be working on a variety of new Too Faced foundations that will make the brand more accessible to consumers. More specifically, Aina will help the brand to expand its range of Born This Way foundations by coming up with new shades that will better suit consumers with deep skin tones. Although the foundation already comes in 24 different shades, Aina will ensure that there's more selection for consumers who have trouble finding a shade that matches their unique undertones. As Aina has always been critical of brands whose products don't suit consumers with dark skin tones, her influence over the new Too Faced foundations shows that vloggers and other beauty influencers have the power to positively impact industry decisions. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Foundation Shades:** Creating a wider range of foundation shades to cater to consumers with diverse skin tones. - **Influencer Collaboration:** Collaborating with popular beauty vloggers to create inclusive makeup products. - **Consumer Empowerment:** Empowering consumers by offering more options that cater to their specific needs and preferences. ### Who This Affects Most - **Beauty:** The beauty industry can benefit from expanding their product range to be more inclusive and diverse. - **Cosmetics:** Cosmetic brands can leverage influencer collaborations to create buzz and reach a wider audience. - **Marketing:** Marketing professionals can tap into consumer desires for customizable products that cater to their individual needs. ## Related on Trend Hunter - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Makeup Sets](https://www.trendhunter.com/trends/triclone-skin-tech-foundation-discovery-set.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md)