# Scented Eyeshadow Palettes This Too Faced Eyeshadow Set Celebrates a Fun Food Pairing By Laura McQuarrie | Published 2017-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/too-faced-eyeshadow References: [instagram](https://www.instagram.com/p/BR1p2mPjYU7/?taken-by=toofaced) & [toofaced](https://www.toofaced.com/p/eye-shadow-palettes/peanut-butter-and-honey-eye-shadow-collection/) One of the unique new limited-edition Too Faced eyeshadow sets to be released takes inspiration from food—the pairing of peanut butter and honey to be specific. Too Faced's Peanut Butter and Honey Eyeshadow Palette boasts a range of cosmetic colors in matte, shimmer and creamy finishes with fun names like Honey Buns, Going Nuts and Queen Bee. Most interestingly, the shades are infused with antioxidant-rich cocoa powder and on top of this, the distinctive sweet scent of peanut butter and honey. In the past, Too Faced launched a few other food-inspired makeup products. The success of its best-selling Semi-Sweet Chocolate Bar Collection was particularly influential in the creation of this new Too Faced eyeshadow palette. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Scented Cosmetic Products:** Disruptive innovation opportunity: Introduce scented elements in various cosmetic products to enhance user experience and create unique selling points. - **Food-inspired Makeup:** Disruptive innovation opportunity: Explore different food pairings and create makeup products inspired by their colors and scents. - **Antioxidant-infused Cosmetics:** Disruptive innovation opportunity: Incorporate beneficial ingredients like cocoa powder into cosmetic products to provide additional skincare benefits. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Collaborate with food brands or create unique food-inspired cosmetic lines to attract new customer segments. - **Fragrance:** Disruptive innovation opportunity: Develop scented products for the fragrance industry by leveraging food and cosmetic collaborations. - **Skincare:** Disruptive innovation opportunity: Combine skincare and makeup elements by infusing antioxidant-rich ingredients into cosmetic products for added benefits. ## Related on Trend Hunter - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Butter Cookie Beauty Products](https://www.trendhunter.com/trends/royal-dansk-and-kara-beauty.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md)