# Pre-Release Cosmetics Programs Too Faced Launches an Exclusive Pre-Release Access Program By Kanesa D | Published 2024-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/too-faced-2 References: [glossy.co](https://www.glossy.co/beauty/too-faced-launches-fantasy-factory-focused-on-limited-product-drops/) & [toofaced](https://www.toofaced.com/)  Cosmetic brand [Too Faced](https://www.trendhunter.com/trends/too-faced-joins-amazon) is launching its highly anticipated [Fantasy Factory](https://www.trendhunter.com/trends/lip-injection-lip-blush) pre-release program on February 14. Known for its iconic Better Than Sex Mascara and Born This Way line, the brand is expanding its offerings to attract a new customer base. This innovative initiative marks the introduction of a [limited-edition drop program](https://www.trendhunter.com/trends/snitch) exclusively available on Too Faced's e-commerce platform. By offering exclusive and timely products, Too Faced aims to capture the attention of beauty enthusiasts who crave unique and trend-forward cosmetics. By leveraging the Fantasy Factory platform, Too Faced aims to engage with its loyal fan base while attracting new customers eager to explore the latest beauty innovations. As part of the program, customers can expect to receive three to four ultra-trendy products annually, each offered in limited quantities. Interested consumers can sign up through the brand's official Fantasy Factory webpage. Image Credit: Too Faced ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 84% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Drop Programs:** Too Faced is launching its highly anticipated Fantasy Factory pre-release program, introducing a limited-edition drop program exclusively available on its e-commerce platform. - **Exclusive and Timely Products:** By offering exclusive and timely products through its pre-release program, Too Faced aims to capture the attention of beauty enthusiasts who crave unique and trend-forward cosmetics. - **Engaging with Loyal Fan Base:** Too Faced aims to engage with its loyal fan base and attract new customers through its Fantasy Factory platform and limited-edition drop program. ### Where This Applies - **Cosmetics:** The pre-release program by Too Faced introduces a limited-edition drop program for exclusive and timely cosmetics products. - **E-commerce:** Too Faced's Fantasy Factory pre-release program is exclusively available on its e-commerce platform, attracting new customers eager to explore the latest beauty innovations. - **Beauty:** The innovative Fantasy Factory pre-release program by Too Faced aims to capture the attention of beauty enthusiasts and offer them unique and trend-forward cosmetics. ## Related on Trend Hunter - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Immersive Beauty Shopping Experiences](https://www.trendhunter.com/trends/elf-cosmetics-4.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Architectual Makeup Capsules](https://www.trendhunter.com/trends/tom-ford-2.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [White-Label Beauty Programs](https://www.trendhunter.com/trends/blanka1.md) - [Curated Glam Holiday Sets](https://www.trendhunter.com/trends/fabfitfun-x-pat-mcgrath.md)