# Ethically Sourced Chocolate Treats Tony's Chocolonely's and Ben & Jerry's Advocate Social Justice By Laura McQuarrie | Published 2022-08-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tonys-chocolonelys-and-ben-jerrys References: [prnewswire](https://www.prnewswire.com/news-releases/a-chocolate-love-a-fair-with-a-serious-mission-ben--jerrys-joins-forces-with-tonys-chocolonely-to-make-chocolate-100-modern-slavery-free-301608164.html) & [benjerry](https://www.benjerry.com/values/how-we-do-business/cocoa-commitment)  [Tony's](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely) [Chocolonely's](https://www.trendhunter.com/trends/tonys-chocolonely-lil-bits) and [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys1) are two companies that are known for their social justice advocacy and now they are teaming up to end modern slavery and child labor in the chocolate industry. As part of this shared mission, the companies are introducing new treats for next year. Launching in January 2023, Chocolatey Love A-Fair is a new flavor from Ben & Jerry's based on Tony's popular milk caramel sea salt bar. There's also Tony's Chocolate Love A-Fair, two new Tony's bars inspired by Ben & Jerry's Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavors. The cocoa beans used in these decadent chocolate treats are sourced through Tony's Open Chain and going forward, Ben & Jerry's will begin converting its ice cream portfolio to Tony's Open Chain. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Chocolate Sourcing:** Opportunities for companies to partner with ethical chocolate sourcing organizations to create responsible supply chains. - **Social Justice Advocacy:** Opportunities for companies to partner with social justice organizations to promote equality and positive change. - **Collaborative Product Development:** Opportunities for companies to collaborate on product development, incorporating each other's flavors and products for a unique and exciting consumer experience. ### Sectors Adopting This - **Chocolate Industry:** Opportunities for chocolate companies to adopt ethical and socially responsible practices in their supply chains and product development. - **Ice Cream Industry:** Opportunities for ice cream companies to adopt ethical and socially responsible practices in their supply chains and product development. - **Social Justice Advocacy Industry:** Opportunities for organizations promoting social justice to partner with companies in the food industry to drive positive change within the industry. ## Related on Trend Hunter - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Comforting Fairtrade Candy Bars](https://www.trendhunter.com/trends/tonys-chocolonely-chocolate-bars.md) - [Fair Trade Chocolate Bites](https://www.trendhunter.com/trends/littl-bits.md) - [Ethical Snacking-Friendly Chocolates](https://www.trendhunter.com/trends/tonys-chocolonely-lil-bits.md) - [Ethical Chocolate Lattes](https://www.trendhunter.com/trends/hteao-tonys-chocolonely.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Chocolate-Filled Pierogis](https://www.trendhunter.com/trends/chocorogi.md)