# Upcycled Couture Jewelry The Tonya O'Hara Pet:Cell Plastic Collection is Ecologically Good By Amanda Chang | Published 2010-12-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tonya-o-hara-pet-cell References: [petcelljewellery](http://www.petcelljewellery.co.uk/) One glance at the Tonya O'Hara Pet:Cell collection and you will fall in love with these [jewelry pieces](https://www.trendhunter.com/trends/organicinspired-jewelry). Using clear plastic, the pieces have a [whimsical, fairytalelike quality](https://www.trendhunter.com/trends/iclothing) that makes you feel as though the jewelry has come to you from within a dream. Boasting an ecological factor as well, these [green pieces](https://www.trendhunter.com/trends/pyrrha-x-wicked) will be perfect for your special someone in your life who loves jewelry and enjoys saving the planet via green strategies. **Implications** - Consumers are becoming increasingly interested in items that are environmentally conscious, without sacrificing style and quality. Companies can ensure their product gain consumer and media attention by implementing unique and inventive designs into items that are socially responsible. The importance of social good and style remains high among young adults, and companies can achieve a solid base of loyal customers by creating products that fit all these needs. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycling in Fashion:** Fashion businesses can explore incorporating upcycling techniques into design to create unique, ecologically friendly pieces that also attract conscious consumers. - **Sustainable Accessories:** As consumers prioritize environmentally friendly products and accessories, companies can innovate by incorporating sustainable materials into their offerings. - **Eco-conscious Jewelry:** Jewelry designers can cater to the growing demand for environmentally responsible products by creating unique, plastic-free pieces using upcycling techniques. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to incorporate eco-friendly practices into their designs, providing an alternative to traditional manufacturing. - **Accessories:** Companies specializing in accessories can innovate by incorporating sustainable materials such as upcycled plastic into their products. - **Jewelry:** Jewelry designers can create ecologically friendly pieces using upcycling techniques, responding to the growing demand for socially responsible products. ## Related on Trend Hunter - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Modular Eco-Friendly Jewelry](https://www.trendhunter.com/trends/chroma-twist.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Sustainable Artist Endeavors](https://www.trendhunter.com/trends/recasetify.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)