# Mustached Jet-Setter Pictorials The Tony Ward GQ Spain April 2012 Issue is Sharp By Sarah Robson | Published 2012-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tony-ward-gq-spain References: [selectism](http://www.selectism.com/news/2012/05/04/spainish-style-gq-spain-april-2012-editorial-with-tony-ward/gq-spain-april2012-tony-ward-7/) & [revistagq](http://www.revistagq.com/articulos/jet-set-marbella-73/16527) It looks like Movember is spreading to the spring season in the Tony Ward GQ Spain April 2012 issue. Supermodel Josh Ward has been featured wearing [jet-setter styles](https://www.trendhunter.com/trends/george-cleverley-x-zachary-weiss), but what stands out most is his black thick beard that is prominent in every photo. This photoshoot's theme is jet-set Marbella '73, and photographer Gonzalo Machado does a phenomenal job of capturing European 1970s styles. The clothes have a luxurious and sophisticated feel with each item matching the rest of the outfit. The ensembles range from caravan adventure fashion to dog walking paraphernalia. Josh Ward began modelling in 1983 and has since worked for international designers such as [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), Hugo Boss and Roberto Cavalli. This [masculine fashion shoot](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) proves that old is new, and that a classic look can last for decades. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Movember in Spring:** Opportunity for businesses to create and promote spring-themed products and initiatives related to the Movember movement. - **Jet-setter Style:** Disruptive innovation opportunity for fashion brands to create luxurious and sophisticated clothing lines inspired by European 1970s styles. - **Classic Fashion:** Opportunity for designers to revive and modernize classic looks that have a timeless appeal. ### Industries Being Reshaped - **Fashion:** Fashion industry can capitalize on the Movember in Spring trend by designing and promoting trendy and stylish products for the season. - **Photography:** Photography industry can explore the Jet-Setter Style trend by offering services that capture and recreate European 1970s fashion in a modern context. - **Cosmetics:** Cosmetics industry can tap into the Classic Fashion trend by creating makeup and grooming products that enhance and complement classic aesthetic styles. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)